本文關(guān)鍵詞： 抗戰(zhàn)時(shí)期 新華日?qǐng)?bào) 宣傳策略 黨報(bào)　出處：《湖南師范大學(xué)》2010年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】： 《新華日?qǐng)?bào)》是中國(guó)共產(chǎn)黨在國(guó)統(tǒng)區(qū)創(chuàng)辦并向全國(guó)發(fā)行的黨報(bào)。作為中共中央的機(jī)關(guān)報(bào),它在國(guó)統(tǒng)區(qū)很好地宣傳了黨的路線、方針、政策,發(fā)揮了黨報(bào)的“喉舌”作用；但是,由于是在國(guó)統(tǒng)區(qū)辦報(bào),很多時(shí)候,《新華日?qǐng)?bào)》不能夠像敵后抗日革命根據(jù)地的黨報(bào)那樣進(jìn)行直接的宣傳,必須講究宣傳策略,堅(jiān)持原則性和靈活性的統(tǒng)一。只有這樣,《新華日?qǐng)?bào)》才能在求得生存的同時(shí)不斷發(fā)展。 《新華日?qǐng)?bào)》在存在的九年多時(shí)間里,形成了一整套的宣傳策略。目前,對(duì)該報(bào)新聞宣傳策略的研究都是零散和片段的。本文對(duì)抗戰(zhàn)時(shí)期《新華日?qǐng)?bào)》的宣傳策略進(jìn)行了歸納和總結(jié)。首先從創(chuàng)刊背景、辦報(bào)宗旨、發(fā)展分期三個(gè)方面描述了《新華日?qǐng)?bào)》的概況,并試圖從中探尋《新華日?qǐng)?bào)》宣傳策略得以形成的歷史和政治淵源；其次,系統(tǒng)總結(jié)了抗戰(zhàn)時(shí)期《新華日?qǐng)?bào)》的宣傳策略,即：正面報(bào)道和“負(fù)面”報(bào)道相結(jié)合、直接宣傳和“迂回”宣傳相結(jié)合、重視新聞報(bào)道策劃；最后通過(guò)對(duì)抗戰(zhàn)時(shí)期《新華日?qǐng)?bào)》宣傳策略橫向和縱向的梳理,揭示了抗戰(zhàn)時(shí)期《新華日?qǐng)?bào)》宣傳策略對(duì)當(dāng)今中共黨報(bào)實(shí)踐活動(dòng)的啟示。
[Abstract]:As the organ newspaper of the Central Committee of the Communist Party of China, the Xinhua Daily is a party newspaper established by the Communist Party of China in the areas under its control and issued nationwide. As the organ of the Central Committee of the Communist Party of China, it has well publicized the party's line, principles, and policies in the areas under the control of the state. Exerting the "mouthpiece" function of the Party newspaper; However, as newspapers are run in the areas under the control of the Kuomintang, in many cases, the Xinhua Daily cannot carry out direct propaganda as the Party newspapers in the anti-Japanese revolutionary base areas behind the enemy lines do, and must pay attention to propaganda strategies. Adhere to the unity of principle and flexibility. Only in this way, the Xinhua Daily can survive and continue to develop. Over the past nine years or so, the Xinhua Daily has formed a whole set of propaganda strategies. This paper summarizes the propaganda strategy of Xinhua Daily during the War of Resistance against Japan. First of all, from the background of publication, the purpose of running the newspaper. It describes the general situation of Xinhua Daily in three aspects of development and tries to explore the historical and political origin of the propaganda strategy of Xinhua Daily. Secondly, the propaganda strategy of Xinhua Daily during the War of Resistance against Japan is summarized systematically, that is, the combination of positive report and "negative" report, direct propaganda and "roundabout" propaganda, and emphasis on the planning of news report; Finally, by combing the propaganda strategy of Xinhua Daily in the period of Anti-Japanese War, this paper reveals the enlightenment of the propaganda strategy of Xinhua Daily on the practical activities of the Communist Party of China in the period of Anti-Japanese War.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類(lèi)號(hào)】：G219.29;K265

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 馬興達(dá);;抗日戰(zhàn)爭(zhēng)時(shí)期國(guó)內(nèi)媒體的輿論引導(dǎo)研究綜述[J];抗戰(zhàn)史料研究;2013年01期

相關(guān)碩士學(xué)位論文 前10條

1 杜瑞;《救國(guó)時(shí)報(bào)》對(duì)外報(bào)道研究[D];湖南師范大學(xué);2011年

2 趙婷;抗戰(zhàn)時(shí)期陪都重慶的媒介生態(tài)學(xué)研究[D];重慶大學(xué);2011年

3 李鑫;共產(chǎn)黨在抗戰(zhàn)大后方的翻譯文學(xué)研究[D];西南大學(xué);2012年

4 朱同留;第二次國(guó)共合作期間中共在重慶的輿論平臺(tái)研究[D];西南大學(xué);2012年

5 蔡谷保;1946年政協(xié)會(huì)議前后《新華日?qǐng)?bào)》宣傳策略研究[D];曲阜師范大學(xué);2012年

6 敦楓;抗戰(zhàn)時(shí)期重慶《新華日?qǐng)?bào)》、《中央日?qǐng)?bào)》副刊上的文藝論爭(zhēng)[D];重慶大學(xué);2012年

7 毛婷婷;“使用與滿足”：淺析抗戰(zhàn)時(shí)期《新華日?qǐng)?bào)》的受眾影響[D];重慶大學(xué);2012年

8 馬榮榮;《紅星報(bào)》的宣傳工作研究[D];首都師范大學(xué);2012年

9 肖艷;抗日戰(zhàn)爭(zhēng)時(shí)期重慶地區(qū)馬列主義傳播研究[D];西南大學(xué);2013年

10 賴(lài)雅琴;抗戰(zhàn)歷史文化語(yǔ)境下的郭沫若與《新華日?qǐng)?bào)》[D];西南大學(xué);2013年

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