本文選題：絲路精神 + 傳統(tǒng)工藝　； 參考：《包裝工程》2017年14期

【摘要】：目的以"一帶一路"國家發(fā)展戰(zhàn)略引領(lǐng)中國優(yōu)秀傳統(tǒng)文化的繼承與弘揚(yáng),樹立文化自信,振興中國傳統(tǒng)工藝,用創(chuàng)新設(shè)計(jì)來傳承與發(fā)展,使傳統(tǒng)工藝在現(xiàn)代生活中得到新的廣泛應(yīng)用,滿足人民群眾消費(fèi)升級的需要。方法以中國傳統(tǒng)工藝面臨的機(jī)遇與挑戰(zhàn)為基礎(chǔ),依照國家政策,對傳統(tǒng)工藝在新時(shí)代下的創(chuàng)新設(shè)計(jì)以及推廣方式進(jìn)行分析與歸納,提出方法,為傳統(tǒng)工藝的發(fā)展提供助力。結(jié)論通過對傳統(tǒng)工藝的創(chuàng)新設(shè)計(jì)和推廣的研究,引入互聯(lián)網(wǎng)思維下對創(chuàng)新設(shè)計(jì)的新方法和新觀念,提出用品牌視覺設(shè)計(jì)和互聯(lián)網(wǎng)推廣方式將傳統(tǒng)工藝引入到大眾的視野里,形成有利于地域特色、民族傳統(tǒng)、文化多樣性發(fā)展、傳統(tǒng)工藝產(chǎn)業(yè)經(jīng)濟(jì)發(fā)展的新思路。
[Abstract]:Objective to lead the inheritance and development of Chinese excellent traditional culture by "Belt and Road" national development strategy, to establish cultural self-confidence, to revitalize Chinese traditional craft, and to inherit and develop with innovative design. The traditional technology has been widely used in modern life to meet the needs of people's consumption upgrading. Methods based on the opportunity and challenge of Chinese traditional technology, according to the national policy, the innovative design and popularization of traditional process in the new era were analyzed and summarized, and the methods were put forward to provide the help for the development of traditional technology. Conclusion based on the research on the innovation design and popularization of traditional technology, this paper introduces the new method and concept of innovative design under the thinking of Internet, and proposes to introduce the traditional technology into the public vision by brand visual design and Internet popularization. A new idea is formed which is favorable to the development of regional characteristics, national tradition, cultural diversity and the economic development of traditional craft industry.
【作者單位】： 西安美術(shù)學(xué)院;
【分類號】：J505

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本文編號：1883941