【摘要】：擬人化是將人類(lèi)特征、動(dòng)機(jī)、意向或心理狀態(tài)賦予非人對(duì)象的心理過(guò)程或者個(gè)體差異。擬人化的產(chǎn)生受到激發(fā)主體知識(shí)、效能動(dòng)機(jī)和社會(huì)動(dòng)機(jī)的影響,現(xiàn)有研究包括對(duì)自然、超自然、動(dòng)物、機(jī)器、品牌和產(chǎn)品等的擬人化。對(duì)自然的擬人化能夠促進(jìn)環(huán)境保護(hù)行為,對(duì)動(dòng)物、機(jī)器、品牌和產(chǎn)品的擬人化則形式多樣、后果復(fù)雜。未來(lái)研究的焦點(diǎn)可能在人-機(jī)器人交互以及擬人化與可愛(ài)的關(guān)系問(wèn)題上。
[Abstract]:Anthropomorphism is a psychological process or individual difference in which human characteristics, motives, intentions or mental states are assigned to non-human objects. Personification is influenced by motivating subject knowledge, efficiency motivation and social motivation. Current studies include personification of nature, supernature, animals, machines, brands and products. Personification of nature can promote environmental protection behavior. Personification of animals, machines, brands and products takes many forms and complex consequences. Future research may focus on human-robot interaction and the relationship between personification and loveliness.
【作者單位】： 西安交通大學(xué)人文與社會(huì)科學(xué)學(xué)院社會(huì)心理學(xué)研究所;清華大學(xué)心理學(xué)系;
【基金】：國(guó)家自然科學(xué)基金青年項(xiàng)目(71501105)
【分類(lèi)號(hào)】：B849

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