不同類型網(wǎng)絡(luò)昵稱的印象評價研究
[Abstract]:In today's network age, the Internet has a profound impact on people's lives, and also provides a vast fertile soil for the study of psychology. The interpersonal interaction based on network environment has many similarities and differences with our actual communication. From the perspective of social psychology, this paper discusses the stereotype of Internet nicknames and the differences between the types of pure Chinese characters and those of non-Chinese characters. At the same time, it verifies whether people's actual preference for different types of network nicknames is consistent with the original stereotype in the situation of enthusiasm and ability, and examines the influence of the situation on the preference of network nicknames. It provides a new perspective and train of thought for the study of Internet nicknames, expands the group scope of stereotype content research, and makes an attempt for the application of psychology in the information age. This research is divided into two parts. In the first study, an open network nickname impression survey was carried out and it was found that people had a negative impression of non-Chinese characters. Then the stereotype trait adjective scale was used to measure the specific impression evaluation content of pure Chinese characters and non-Chinese characters network nicknames. It is found that there are significant differences in the content of impression evaluation between pure Chinese characters and non-Chinese characters, and there is a more positive stereotype evaluation of network nicknames of pure Chinese characters. In the second stage of the study, in the first stage, using E-prime to present the specific network nicknames of pure Chinese characters and non-Chinese characters for the subjects, and matching them with the enthusiasm and ability of the two idiosyncratic keywords to become descriptive sentences. The results showed that the enthusiasm of the network nicknames of pure Chinese characters was higher than that of non-Chinese characters. In the second stage, the experimental design of 2 (situation: ability trait requirement, enthusiastic trait requirement) 脳 2 (network nickname type: pure Chinese character, non-Chinese character) was used to investigate the preference of network nickname type in different situations. The results show that people have a high preference for pure Chinese characters' network nicknames both in the ability demand situation and the enthusiastic trait demand situation. The preference for network nickname types in different simulated situations was consistent with the more positive impression evaluation of pure Chinese characters network nicknames. It can be seen that the different situations affect people's preference for Internet nicknames, and the evaluation of people's impressions has a good predictive effect on behavior choices in real situations. The practical significance of this study is confirmed. In summary, we can find that people have higher enthusiasm and ability evaluation for pure Chinese characters online nicknames, and different situations affect people's preference for online nicknames, in the context of typical ability traits and enthusiastic trait requirements. People's preference for pure Chinese characters' network nicknames is consistent with that of discovered pure Chinese characters' nicknames. Finally, the limitations of this study are reviewed, and the conclusions are discussed in practice. In the extensive network interpersonal scene, the conclusion of this study is used as the reference guide: when we are the subject of impression evaluation, we can overcome the prejudice and establish more objective and reasonable impression evaluation according to the stereotype formed by the people known from the results of the study; As an evaluated group, it is suggested that the types of network nicknames should be reasonably selected according to specific idiosyncratic needs in order to optimize the effectiveness of network interpersonal interaction.
【學(xué)位授予單位】:華中師范大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:B842
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