本文選題：自夸 + 局內(nèi)人視角�。� 參考：《北京外國語大學》2016年碩士論文

【摘要】：微博用戶經(jīng)常自夸,其目的是建立良好的個人形象�？墒�,自夸會引起他人的反感,因為有損謙虛這一中國傳統(tǒng)價值觀。關(guān)于自夸的語言學實證研究為數(shù)不多(e.g., Dayter,2014; Wu,2011),而且采用的是“局外人”的視角,判斷某言語行為是否屬于自夸,完全依靠研究者的直覺,這可能有損研究的客觀性。本文則采用“局內(nèi)人”的視角,根據(jù)面子和禮貌相關(guān)的理論,對社交網(wǎng)絡(luò)中的自夸行為進行較為全面的描述和分析。“局內(nèi)人”視角,指的是關(guān)注由發(fā)帖者自定義的自夸行為。比如,發(fā)帖者會用#我在自夸# 來標注自己的自夸意圖。哲學家Plutarch(1927)在其自夸研究中提出了三個維度(“自夸的目的”、“自夸的策略”、“避免不合時宜的自夸”),本研究繼承了這個描述性框架,同樣探討這三方面的內(nèi)容(“自夸的動機”、“自夸的策略”、“影響自夸被接受程度的因素”),但是根據(jù)數(shù)據(jù)特點,相應(yīng)地調(diào)整了具體內(nèi)涵和側(cè)重點。比如,Plutarch的“自夸的目的”著重于自夸行為對聽話人形成的影響,而本文的“自夸的動機”著眼于自夸者的直接動機；Plutrach對“避免不合時宜的自夸”的討論并不深入,本文則通過定量研究,具體分析了自夸的內(nèi)容和自夸的策略是如何影響跟帖者對發(fā)帖者自夸行為的接受度。本研究發(fā)現(xiàn)：1)微博用戶認為自夸有三大動機：自夸有助于心理健康；自夸有助于職業(yè)發(fā)展；自夸有利于人際關(guān)系。2)發(fā)帖者自夸時采用了五大策略。3)自夸的內(nèi)容和自夸的策略會影響跟帖者的反饋態(tài)度。比如,跟帖者對發(fā)帖者自夸行為的態(tài)度(肯定或者否定)會隨著自夸內(nèi)容不同而變化；所謂的緩和策略不總是能順利減輕對面子的威脅。
[Abstract]:Weibo users often boast, its purpose is to establish a good personal image. Boasting, however, can be offensive to others because it undermines the traditional Chinese value of modesty. The linguistic empirical studies on bragging are few, such as e.g., Dayter.2014; Wu-2011, and it adopts the perspective of "outsider" to judge whether a speech act is boastful or not, relying solely on the intuition of the researcher, which may impair the objectivity of the study. Based on the theory of face and politeness, this paper describes and analyzes the behavior of bragging in social networks from the perspective of "insiders". An insiders perspective refers to attention to the self-defined boasting behavior of the poster. For example, the poster will use # I boast # to mark their boastful intentions. The philosopher Plutarch (1927) proposed three dimensions in his study of bragging ("the purpose of bragging", "the strategy of bragging", "avoiding the anachronistic bragging"). This study inherits this descriptive framework. This paper also discusses the contents of these three aspects ("the motivation of bragging", "the strategy of bragging", "the factors influencing the acceptance of bragging"), but adjusts the specific connotation and emphasis accordingly according to the characteristics of the data. For example, Plutarch's "the purpose of bragging" focuses on the influence of bragging behavior on the hearer, while the "bragging motive" in this paper focuses on the direct motivation of the bragging person and Plutrach's discussion on "avoiding inappropriate bragging" is not in-depth. Through quantitative research, this paper analyzes the content of bragging and how the strategy of bragging affects the acceptance of posters' bragging behavior. This study found that Weibo users think that bragging has three major motivations: bragging contributes to mental health, bragging contributes to career development; The content and strategy of bragging will influence the feedback attitude of posters. For example, posters' attitudes (yes or no) to posters' boastful behavior may vary with the content of the bragging; So-called mitigation strategies do not always smooth out the threat to face.
【學位授予單位】：北京外國語大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：B848.4
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本文編號：1812280