本文關(guān)鍵詞：評價性條件作用對巧克力態(tài)度和消耗量的影響　出處：《華東師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 評價性條件作用 外顯態(tài)度 內(nèi)隱態(tài)度 條件聯(lián)結(jié)覺察 食物消耗量

【摘要】：評價性條件作用(Evaluative Conditioning,簡稱EC)是通過將條件刺激與具有積極效價或消極效價的非條件刺激的配對呈現(xiàn)來改變個體對于條件刺激喜愛度的一種實驗室操作程序。大量研究表明,EC能夠改變我們對于條件刺激的外顯態(tài)度和內(nèi)隱態(tài)度,而關(guān)與EC對于行為的影響則少有涉及。本研究以巧克力作為高熱量食物的代表,探討了通過EC程序的操控,被試對于巧克力的外顯態(tài)度、內(nèi)隱態(tài)度、以及巧克力消耗量的變化。本實驗為單變量被試間設(shè)計,88名女性被試被隨機分配到巧克力——積極組或者巧克力——消極組。實驗任務(wù)主要分為兩個部分,第一部分均需要在電腦上進行,包括EC程序的呈現(xiàn)、外顯態(tài)度測量、內(nèi)隱態(tài)度測量、條件聯(lián)結(jié)覺察測量,這些程序都使用E-Prime2.0軟件編制；第二部分為紙質(zhì)問卷測量,包括巧克力評價問卷以及收尾補充問卷。研究結(jié)論：(1)EC程序的操控對被試的外顯態(tài)度和內(nèi)隱態(tài)度的影響顯著,與巧克力——消極組被試相比,巧克力——積極組被試對于巧克力的外顯態(tài)度和內(nèi)隱態(tài)度都更積極；并且EC程序的操控對巧克力外顯態(tài)度影響的效應(yīng)量大于對巧克力內(nèi)隱態(tài)度影響的效應(yīng)量；(2)EC程序的操控對被試的巧克力消耗量的影響顯著,與巧克力——消極組被試相比,巧克力——積極組被試的巧克力消耗量更高；(3)被試對巧克力的外顯態(tài)度能夠有效地預(yù)測對于巧克力的消耗量；(4)在EC程序影響被試巧克力消耗量的過程中,外顯態(tài)度起到了中介作用。
[Abstract]:Evaluation of condition (Evaluative Conditioning, referred to as EC) is the unconditioned stimulus and stimulus conditions has a positive or negative valence valence pairing appears to change the individual for a laboratory procedure. The conditioned stimulus like a large number of studies show that EC can change our explicit attitude and implicit attitude to the conditioned stimulus the influence of EC, and the behavior are less involved. In this study, chocolate as a representative of high calorie foods, are discussed through the EC program control subjects for chocolate explicit attitude and implicit attitude, and the change of chocolate consumption. This experiment is a single variable between subjects design 88 female subjects were randomly assigned to group or chocolate - Chocolate - positive negative group. The experimental task is mainly divided into two parts, the first part is needed on the computer, including the EC program Present, explicit attitude measurement, implicit attitude measurement conditions, these procedures are aware link measurement, using E-Prime2.0 software; the second part is the paper questionnaire, including evaluation questionnaire and questionnaire of chocolate finishing. Conclusions: (1) effects of EC program control of explicit attitude and implicit attitude on the outside obviously, with the chocolate - negative group participants compared to positive subjects for chocolate - chocolate, explicit and implicit attitudes are more positive effect and scale effect; EC program control of attitude influence on chocolate outside the big effect on chocolate implicit attitude; (2) EC program control the subjects of chocolate consumption significantly, and the negative group was compared with chocolate, chocolate -- positive subjects chocolate consumption higher; (3) the subjects of chocolate can have explicit attitude The consumption of chocolate was predicted, and (4) in the process of influencing the consumption of chocolate in the EC program, the explicit attitude played an intermediary role.

【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：B842

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本文編號：1418358