【摘要】：正一、泛娛樂(lè)概念的產(chǎn)生及含義泛娛樂(lè),指的是基于互聯(lián)網(wǎng)與移動(dòng)互聯(lián)網(wǎng)的多領(lǐng)域共生,打造明星IP(intellectual property,知識(shí)產(chǎn)權(quán))的粉絲經(jīng)濟(jì),其核心是IP,可以是一個(gè)故事、一個(gè)角色或者其他任何大量用戶喜愛(ài)的事物。從表現(xiàn)形式來(lái)看,IP可存在于多種文化產(chǎn)品。說(shuō)到泛娛樂(lè),就不得不提及近幾年我國(guó)文化娛樂(lè)產(chǎn)業(yè)的爆發(fā)式增長(zhǎng)。在2011年,國(guó)家提出文化大發(fā)展大
[Abstract]:One, the emergence and meaning of the concept of pan-entertainment refers to the fan economy based on the co-existence of the Internet and the mobile Internet to create the star IP (intellectual property, intellectual property (IP), the core of which is that IP, can be a story. A role or any other thing that a large number of users like. From the form of expression, IP can exist in a variety of cultural products. When it comes to pan-entertainment, we have to mention the explosive growth of our cultural and entertainment industry in recent years. In 2011, the country proposed great cultural development
【分類(lèi)號(hào)】：G124

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