【摘要】：多數(shù)少數(shù)民族地區(qū)都有豐富的民俗文化資源,但是這些內(nèi)容豐富、種類多樣的民俗文化對(duì)地方文化的宣傳和形象建構(gòu)并不容易,必須通過文化品牌打造形成地方民俗文化的共同意象和符號(hào),才能增加地方民俗文化的識(shí)別度,擴(kuò)大地方民族文化的影響力,促進(jìn)民族文化發(fā)展,并推動(dòng)地方經(jīng)濟(jì)發(fā)展。結(jié)合文化品牌的本質(zhì)和功能,對(duì)于民俗文化的區(qū)域品牌建構(gòu)需要經(jīng)過民俗文化選擇、文化內(nèi)涵提煉、文化品牌市場(chǎng)定位、文化精英引領(lǐng)、促進(jìn)多元文化主體參與等程序。
[Abstract]:Most ethnic minority areas have abundant folklore cultural resources, but these rich and diverse folklore cultures are not easy to propagate and construct images of local cultures. The common image and symbol of local folklore culture must be formed through cultural brand building in order to increase the recognition degree of local folklore culture, expand the influence of local national culture, promote the development of national culture and promote the development of local economy. Combined with the essence and function of cultural brand, the construction of regional brand of folk culture needs the procedure of folklore cultural choice, cultural connotation extraction, cultural brand market orientation, cultural elite leading, and promoting the participation of multi-cultural subject.
【作者單位】： 中南財(cái)經(jīng)政法大學(xué);湖北民族學(xué)院;四川大學(xué);
【分類號(hào)】：G112
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本文編號(hào)：2286688