【摘要】：面對(duì)當(dāng)今全球化局勢(shì)的蔓延,隨著經(jīng)濟(jì)與文化的交流與碰撞,綜合國(guó)力的競(jìng)爭(zhēng)中越來(lái)越需要重視國(guó)家的文化軟實(shí)力,文化強(qiáng)國(guó)戰(zhàn)略被提上日程。大眾文化時(shí)代已向我們走來(lái),其發(fā)展?fàn)顩r空前繁榮,產(chǎn)業(yè)化傾向也越來(lái)越強(qiáng)。伴隨著商品、技術(shù)和娛樂(lè)這三大承載體迅速發(fā)展繁榮起來(lái),面對(duì)大眾文化在我國(guó)呈現(xiàn)出的種種機(jī)遇和挑戰(zhàn),如何能夠健康的建設(shè)和發(fā)展我國(guó)的大眾文化事業(yè)是非常值得關(guān)注和探討的問(wèn)題。 本文緊密結(jié)合十八大報(bào)告提出國(guó)家未來(lái)文化建設(shè)的目標(biāo)是顯著提高國(guó)家文化軟實(shí)力這一理念,首先從大眾文化的相關(guān)理論問(wèn)題進(jìn)行論述,闡述了大眾文化的商品性、娛樂(lè)性、產(chǎn)業(yè)性、技術(shù)性等特征的影響迅速擴(kuò)大,其次對(duì)于大眾文化的消費(fèi)功能、傳播功能、化解功能和教育功能進(jìn)行論述,以中國(guó)共產(chǎn)黨大眾文化觀的歷史梳理作為理論背景,面對(duì)我國(guó)當(dāng)前的大眾文化在發(fā)展過(guò)程中積極的或者消極的影響不同程度的存在著,不可避免的出現(xiàn)了二重性。因此,本文從全球化浪潮帶來(lái)的沖擊、本土文化多元化交織的壓力和大眾文化先天不足這三方面分析我國(guó)大眾文化出現(xiàn)二重性的原因。最后,從先進(jìn)文化、多元文化、創(chuàng)新意識(shí)、文化市場(chǎng)和文化產(chǎn)業(yè)四方面為我國(guó)當(dāng)代大眾文化建設(shè)提供寶貴的可行性措施,為我國(guó)實(shí)現(xiàn)文化建設(shè)目標(biāo),文化軟實(shí)力的顯著增強(qiáng)注入新的活力。
[Abstract]:In the face of the spread of globalization, with the exchange and collision of economy and culture, more and more attention should be paid to the soft power of culture in the competition of comprehensive national strength, and the strategy of cultural power has been put on the agenda. Mass culture era has come to us, its development condition unprecedented prosperity, industrialization tendency is also stronger and stronger. With the rapid development and prosperity of the three major carriers of commodities, technology and entertainment, facing the opportunities and challenges presented by popular culture in our country, How to build and develop the mass culture in our country healthily is a problem worthy of attention and discussion. This paper, in close combination with the report of the 18th National Congress, puts forward the idea that the goal of national cultural construction in the future is to significantly improve the soft power of national culture. Firstly, this paper discusses the relevant theoretical issues of popular culture, and expounds the commodity and entertainment nature of popular culture. The influence of the characteristics of industry and technology is expanding rapidly. Secondly, the consumption function, communication function, dissolving function and educational function of mass culture are discussed, and the historical combing of the view of mass culture of the Communist Party of China is taken as the theoretical background. In the face of the existence of different degrees of positive or negative influence in the process of development of mass culture in our country, the duality inevitably appears. Therefore, this paper analyzes the causes of the duality of mass culture in China from three aspects: the impact of globalization, the pressure of diversification of local culture and the innate shortage of mass culture. Finally, from the four aspects of advanced culture, multiculturalism, innovation consciousness, cultural market and cultural industry, it provides valuable feasible measures for the construction of contemporary mass culture in our country, so as to realize the goal of cultural construction in our country. The remarkable increase in the soft power of culture infuses new vitality.
【學(xué)位授予單位】：南京信息工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G122

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