本文選題：視聽文化產(chǎn)品 + 引力模型　； 參考：《湘潭大學》2017年碩士論文

【摘要】：隨著經(jīng)濟文化全球化進程的不斷加快,文化貿易的發(fā)展不斷沖擊著傳統(tǒng)的國際貿易形勢,對世界經(jīng)濟文化發(fā)展影響越來越大。當今世界,誰可以站到文化產(chǎn)業(yè)發(fā)展的制高點,擁有強大的文化軟實力,就可以在國際競爭中擁有更高的話語權。如今,中國在國際貿易中的地位越來越高,作為全球最大的商品貿易國家,文化貿易的發(fā)展卻不盡如人意。當今,在這個視聽已經(jīng)成為文化表達和交流的主要形式之一的世界,視聽文化產(chǎn)品及相關服務不但反映了一個國家和民族的社會和文化的特征,同時也會對國家政治產(chǎn)生重要的影響。視聽文化產(chǎn)業(yè)作為文化產(chǎn)業(yè)中的最重要組成部分,近年來在全球范圍內得到快速發(fā)展。本文先研究了中國視聽文化產(chǎn)品出口貿易的狀況,包括了中國視聽產(chǎn)品出口貿易的規(guī)模、中國視聽產(chǎn)品出口結構以及中國視聽產(chǎn)品出口市場。中國是視聽文化產(chǎn)品出口主要存在的問題主要包括以下幾個方面:第一,中國是視聽文化產(chǎn)品出口規(guī)模較小,但是視聽文化出口在核心文化產(chǎn)品出口中占比大,是中國文化產(chǎn)品出口的最主要部分。第二,中國視聽文化產(chǎn)品出口呈現(xiàn)波動上升的趨勢,增長幅度較為明顯,總體存在很大的貿易順差。第三,中國的視聽文化產(chǎn)品的出口結構發(fā)展并不平衡,總體呈現(xiàn)順差,但是結構逆差顯著。第四,中國視聽文化產(chǎn)品的主要出口地是發(fā)達國家和地區(qū),包括美國、英國等國家,視聽文化產(chǎn)品出口市場集中,在全球范圍分布不均。接下來,文章從理論層面分析了視聽文化產(chǎn)品出口貿易的影響因素的作用機理,構建擴展的貿易引力模型,實證檢驗了中國視聽文化產(chǎn)品出口的影響因素。通過實證分析,可以看出視聽文化產(chǎn)品的出口有多個因素顯著影響,中國GDP、中國研發(fā)支出占GDP比例、文化市場經(jīng)營機構數(shù)、對象國GDP、對象國的人均GDP以及文化距離對于中國視聽文化產(chǎn)品的出口有著顯著正相關,而中國的人居GDP、對象國的受教育水平、對象國的科技發(fā)展水平、地理距離與中國視聽文化產(chǎn)品的出口存在顯著負相關關系。結合理論和實證分析,在文章的最后一部分,闡述了結論啟示以及對發(fā)展中國視聽文化產(chǎn)品出口的相關建議。不斷推進海外市場的發(fā)展,提高視聽文化產(chǎn)品的質量,培養(yǎng)專業(yè)視聽產(chǎn)業(yè)人才,加強文化傳播力度,降低“文化折扣”,是推進中國視聽文化產(chǎn)品出口貿易不斷發(fā)展的重要舉措。
[Abstract]:With the accelerating process of economic and cultural globalization, the development of cultural trade is constantly impacting on the traditional international trade situation, which has a growing impact on the development of world economy and culture. In today's world, who can stand to the commanding point of the development of cultural industry, have strong cultural soft power, can have a higher right of speech in the international competition. Nowadays, China is becoming more and more important in international trade. As the largest commodity trading country in the world, the development of cultural trade is not satisfactory. Today, in a world where audio-visual has become one of the main forms of cultural expression and communication, audio-visual cultural products and related services not only reflect the social and cultural characteristics of a country and nation, It will also have an important impact on national politics. As the most important part of the cultural industry, audiovisual culture industry has been developed rapidly in the world in recent years. This paper first studies the export trade of China's audio-visual and cultural products, including the scale of China's audio-visual product export trade, the structure of China's audio-visual product export and the Chinese audio-visual product export market. The main problems in China's exports of audio-visual and cultural products include the following aspects: first, China's exports of audio-visual cultural products are relatively small, but audio-visual exports account for a large proportion of the exports of core cultural products. It is the most important part of Chinese cultural products export. Second, China's audio-visual and cultural exports show an upward trend, the increase is more obvious, there is a large trade surplus. Third, the export structure of China's audio-visual and cultural products is unbalanced, showing a surplus in general, but a significant structural deficit. Fourth, the main export places of Chinese audio-visual cultural products are developed countries and regions, including the United States, Britain and other countries. The export market of audio-visual cultural products is concentrated, and the distribution of audio-visual cultural products is uneven in the world. Then, the paper analyzes the mechanism of influencing factors on the export of audio-visual cultural products from the theoretical level, constructs an extended trade gravity model, and empirically tests the influencing factors of the export of audio-visual cultural products in China. Through empirical analysis, we can see that there are many factors that influence the export of audio-visual and cultural products. China's GDP, the proportion of China's R & D expenditure to GDP, the number of cultural market operators, The per capita GDP and cultural distance of the target countries have a significant positive correlation with the export of Chinese audio-visual and cultural products, while the educational level of the target countries and the level of scientific and technological development of the target countries are significantly positive. There is a significant negative correlation between geographical distance and the export of Chinese audio-visual cultural products. Combined with theoretical and empirical analysis, the last part of the article, the conclusion of the enlightenment and the development of China's audio-visual and cultural products export related recommendations. Continue to promote the development of overseas markets, improve the quality of audio-visual cultural products, train professionals in the audio-visual industry, strengthen cultural dissemination, and reduce "cultural discounts". It is an important measure to promote the export trade of Chinese audiovisual and cultural products.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G124;F752.62

【參考文獻】

相關期刊論文 前10條

1 賈義婷;胡曉冕;;我國影視文化出口貿易的制約因素與對策分析[J];對外經(jīng)貿實務;2016年04期

2 曲如曉;楊修;劉楊;;文化差異、貿易成本與中國文化產(chǎn)品出口[J];世界經(jīng)濟;2015年09期

3 劉艷;;中國視聽服務貿易的國際競爭力分析——基于19個主要經(jīng)濟體的比較[J];重慶工商大學學報(社會科學版);2015年01期

4 楊逐原;;新媒體環(huán)境下民族文化視聽產(chǎn)品的開發(fā)[J];貴州民族大學學報(哲學社會科學版);2014年04期

5 邵軍;吳曉怡;劉修巖;;我國文化產(chǎn)品出口貿易聯(lián)系持續(xù)期及影響因素分析[J];世界經(jīng)濟文匯;2014年04期

6 資樹榮;;消費者的文化資本研究[J];湘潭大學學報(哲學社會科學版);2014年04期

7 周松;;澳大利亞視聽產(chǎn)業(yè)發(fā)展與政策調整[J];中國社會科學院研究生院學報;2014年01期

8 龐井君;;媒介融合背景下我國廣播影視發(fā)展的基本趨勢[J];中國廣播;2013年01期

9 張望;徐成江;;影響中國文化產(chǎn)品出口因素的實證研究——使用引力模型測度文化距離對文化貿易影響的實證檢驗[J];北方經(jīng)濟;2013年02期

10 侯澤敏;李書慧;孫志國;王憲良;;“文化折扣”對我國電影出口的影響研究[J];中國市場;2012年44期

，

本文編號：1948982