本文選題：廣州市 + 音像市場(chǎng)　； 參考：《華南理工大學(xué)》2014年碩士論文

【摘要】：音像市場(chǎng)作為音像產(chǎn)業(yè)的載體與依托，是專指音像制品的生產(chǎn)、流通與消費(fèi)市場(chǎng)，包括買(mǎi)賣(mài)雙方各種市場(chǎng)主體及其行為、生產(chǎn)經(jīng)營(yíng)場(chǎng)所等。本文所論述的綜合管理，是指政府層面建立、實(shí)施的各項(xiàng)公共管理政策、制度及其手段、措施。近些年我國(guó)文化產(chǎn)業(yè)發(fā)展雖日益受到重視,但與之相對(duì)應(yīng)的文化市場(chǎng)管理卻顯得相對(duì)滯后。音像產(chǎn)業(yè)在我國(guó)文化產(chǎn)業(yè)中屬發(fā)展歷史較長(zhǎng)的產(chǎn)業(yè)，，音像制品交易與消費(fèi)市場(chǎng)的發(fā)展也較為成熟，市場(chǎng)結(jié)構(gòu)基本定型，但同時(shí)暴露出來(lái)的問(wèn)題也較多。廣州作為國(guó)內(nèi)音像產(chǎn)業(yè)具有早發(fā)優(yōu)勢(shì)和較強(qiáng)幅射力的地區(qū)，音像市場(chǎng)的秩序相比其他地區(qū)情況更為復(fù)雜，也更具代表性和影響力。在政府層面如何不斷提升、完善對(duì)廣州音像市場(chǎng)的管理，推動(dòng)國(guó)內(nèi)音像產(chǎn)業(yè)的科學(xué)發(fā)展，無(wú)疑是個(gè)十分重要而又緊迫的課題。鑒于此，本文力圖通過(guò)對(duì)廣州音像市場(chǎng)現(xiàn)狀及政府綜合管理過(guò)程中出現(xiàn)的問(wèn)題進(jìn)行分析，并結(jié)合國(guó)內(nèi)外相關(guān)政策法規(guī)研究及實(shí)踐操作經(jīng)驗(yàn)，對(duì)廣州音像市場(chǎng)綜合管理的政策法規(guī)、體制與運(yùn)行機(jī)制以及相關(guān)措施作一系統(tǒng)梳理，力求提出一個(gè)既強(qiáng)調(diào)有序治理,又重視服務(wù)推動(dòng)的體制框架,這種既符合廣州自身特點(diǎn)，又具一定推廣意義的優(yōu)化音像市場(chǎng)管理的“廣州模式”，為推進(jìn)廣州市乃至全國(guó)的音像市場(chǎng)綜合管理創(chuàng)新相信能夠提供有益的探索。 本文基本內(nèi)容首先是系統(tǒng)總結(jié)國(guó)內(nèi)外音像市場(chǎng)管理方面的政策法規(guī)及操作實(shí)踐，重點(diǎn)歸納目前我國(guó)在此方面的相關(guān)政策法規(guī)及普遍操作方式；其次是全面調(diào)查廣州音像市場(chǎng)的現(xiàn)狀、存在問(wèn)題，并分析其成因，通過(guò)若干實(shí)證調(diào)查及案例分析，印證目前廣州音像市場(chǎng)管理方式存在的問(wèn)題；最后是通過(guò)分析與歸納，探索完善廣州音像市場(chǎng)綜合管理的政策法規(guī)、運(yùn)行機(jī)制，提升其具體手段、措施，特別是約束、扶持與服務(wù)性措施，嘗試從政府管理層面提出一套既符合廣州發(fā)展特點(diǎn)、又有一定普遍意義的國(guó)內(nèi)音像市場(chǎng)管理方式。
[Abstract]:As the carrier and support of audio and video industry, audio and video market refers to the production, circulation and consumption market of audio and video products, including all kinds of market subjects and their behaviors, production and management places and so on. The comprehensive management discussed in this paper refers to the establishment and implementation of various public management policies, systems and measures at the government level. In recent years, the development of cultural industry in China has been paid more and more attention, but the corresponding cultural market management is lagging behind. Audio-visual industry has a long history of development in China's cultural industry. The development of audio-visual products trading and consumption market is also relatively mature, the market structure is basically finalized, but at the same time, there are many problems exposed. Guangzhou is a region where the audio and video industry has the advantage of early development and strong radiation power. The order of audio and video market is more complex, more representative and more influential than other regions. It is undoubtedly a very important and urgent task to improve the management of Guangzhou audio and video market and to promote the scientific development of domestic audiovisual industry at the government level. In view of this, this paper tries to analyze the present situation of audio and video market in Guangzhou and the problems that appear in the process of government comprehensive management, and combine the research and practical operation experience of relevant policies and regulations at home and abroad. This paper systematically combs the policies and regulations, system and operation mechanism and relevant measures of comprehensive management of audio and video market in Guangzhou, and tries to put forward an institutional framework that emphasizes both orderly governance and service promotion, which accords with Guangzhou's own characteristics. The "Guangzhou mode" of optimizing the audio-visual market management, which has certain popularizing significance, can provide a beneficial exploration for promoting the innovation of the comprehensive management of audio and video market in Guangzhou and even in the whole country. The basic content of this paper is to systematically summarize the domestic and foreign audio and video market management policies, regulations and operational practices, focusing on the current relevant policies and regulations in this respect and the general operation of our country; The second is to investigate the current situation of Guangzhou audio and video market, existing problems, and analyze its causes, through a number of empirical investigations and case studies to verify the existing problems in Guangzhou audio and video market management; finally, through analysis and induction, To explore and perfect the policies and regulations of comprehensive management of audio and video market in Guangzhou, the operating mechanism, the specific means and measures, especially the measures of restraint, support and service, and try to put forward a set of measures which accord with the characteristics of Guangzhou's development from the level of government management. Also has the certain universal significance the domestic audio and video market management method.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G124-29;D630

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