本文選題：曲江新區(qū) + 文化產(chǎn)業(yè)�。� 參考：《西北大學》2014年碩士論文

【摘要】：文化產(chǎn)業(yè)在社會發(fā)展和經(jīng)濟建設(shè)中,發(fā)揮著巨大作用,正以全新的方式改變著我國文化建設(shè)的方向和形態(tài)。黨的十七大,將文化產(chǎn)業(yè)擺在了“提高國家軟實力”的戰(zhàn)略位置,并將建立功能完善的文化產(chǎn)業(yè)孵化器作為工作的重點。曲江新區(qū)于2007年被國家確立為“國家級文化產(chǎn)業(yè)示范區(qū)”,曲江文化產(chǎn)業(yè)孵化歷經(jīng)十幾年的發(fā)展,形成了以文化產(chǎn)業(yè)聚集為基礎(chǔ),文化旅游為核心,文化產(chǎn)品商業(yè)化為支撐的文化產(chǎn)業(yè)模式。文化產(chǎn)業(yè)“曲江模式”,已成為國內(nèi)乃至國際文化產(chǎn)業(yè)發(fā)展的經(jīng)典案例。然而,隨著省內(nèi)外多個地區(qū)紛紛將文化產(chǎn)業(yè)作為經(jīng)濟發(fā)展的重要支柱,文化產(chǎn)業(yè)面臨的風險因素不斷增多,競爭壓力不斷加大。如何突出地區(qū)優(yōu)勢,加強特色文化產(chǎn)業(yè)孵化,創(chuàng)新孵化模式,提升文化競爭力成為文化產(chǎn)業(yè)孵化亟待解決的問題。 本文以曲江新區(qū)為研究案例,通過廣泛的調(diào)查研究和歷史資料搜集梳理,分析曲江文化產(chǎn)業(yè)孵化的現(xiàn)狀、取得的主要成績,并且將曲江文化孵化模式及相關(guān)政策與國內(nèi)文化產(chǎn)業(yè)發(fā)展相對成熟的地區(qū)進行對比,找出曲江文化孵化中存在的突出問題：投資主體單一、產(chǎn)業(yè)結(jié)構(gòu)不合理、總體規(guī)模不大、文化人才缺乏等。為解決上述問題,本文提出了曲江文化產(chǎn)業(yè)孵化的一般模式及特色模式選擇的不同,認為曲江新區(qū)文化產(chǎn)業(yè)孵化應(yīng)突破傳統(tǒng)模式,采用“政產(chǎn)學研商”的創(chuàng)新模式,采用政府投資為主,大力引進民間投資,同時加強研學結(jié)合,創(chuàng)新文化產(chǎn)品商業(yè)化路徑的新模式。為促進曲江文化的產(chǎn)業(yè)化形成,提升文化市場競爭力,本文進一步提出了曲江文化產(chǎn)業(yè)孵化的支持性建議,如實施文化人才引進戰(zhàn)略、完善文化法律法規(guī)體系、解決處理好利益群體間的關(guān)系等。特色孵化模式的選擇及配套管理體系的優(yōu)化,是曲江新區(qū)在新的歷史時期,突破文化發(fā)展瓶頸,創(chuàng)造更多社會效益和經(jīng)濟效益的關(guān)鍵。
[Abstract]:Cultural industry plays a great role in social development and economic construction and is changing the direction and form of cultural construction in a new way. The 17th National Congress of the Communist Party of China put the cultural industry in the strategic position of "improving the soft power of the country", and took the establishment of a well-functioning incubator of cultural industry as the focus of the work. Qujiang New area was established as "National Cultural Industry demonstration Zone" by the state in 2007. After more than ten years of development, Qujiang Cultural Industry hatching has formed a cultural industry agglomeration as the foundation, cultural tourism as the core. The cultural industry pattern supported by the commercialization of cultural products. The Qujiang model of cultural industry has become a classic case of the development of cultural industry at home and abroad. However, with many regions inside and outside the province regard cultural industry as an important pillar of economic development one after another, the risk factors facing cultural industry are increasing and the competition pressure is increasing. How to highlight the regional advantages, strengthen the incubation of cultural industries with characteristics, innovate the incubation mode and enhance the cultural competitiveness become the urgent problems to be solved. This paper takes Qujiang New area as a case study, through extensive investigation and research and historical data collection and combing, analyzes the current situation and main achievements of cultural industry incubation in Qujiang. By comparing Qujiang culture incubation model and relevant policies with the relatively mature areas of domestic cultural industry development, the paper finds out the outstanding problems in the culture incubation of Qujiang: single investment subject, unreasonable industrial structure and small overall scale. A lack of cultural talent, etc. In order to solve the above problems, this paper puts forward the differences between the general mode and the characteristic mode of the culture industry hatching in Qujiang, and points out that the culture industry hatching in the new area of Qujiang should break through the traditional mode and adopt the innovative mode of "politics, industry, education, research and business". Government investment should be adopted, folk investment should be introduced, and the combination of research and study should be strengthened, and the new mode of commercialization of cultural products should be innovated. In order to promote the industrialization of Qujiang culture and enhance the competitiveness of the cultural market, this paper further puts forward some supporting suggestions for the incubation of the cultural industry, such as implementing the strategy of introducing cultural talents, perfecting the system of cultural laws and regulations. To solve the relationship between interest groups, etc. The selection of special incubation mode and the optimization of supporting management system are the key to break through the bottleneck of cultural development and create more social and economic benefits in the new historical period of Qujiang New area.
【學位授予單位】：西北大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G127

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