本文選題：對(duì)外傳播 + 文化�。� 參考：《暨南學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版)》2017年07期

【摘要】：對(duì)外傳播所面對(duì)的不是一個(gè)滿眼皆為客體的世界,不是單向、單聲道、單主體的對(duì)傳播對(duì)象硬性的輸出和灌輸,而是一個(gè)主體與另外一個(gè)主體或多個(gè)主體碰撞、交往、交流后的調(diào)適與共享。對(duì)外傳播所追求的不是以我為中心,而是以我們(包括你)為中心。中國(guó)在文化"走出去"過(guò)程中還面臨著傳播遙遠(yuǎn)化、淺表化、碎片化等不盡如人意的地方,需要通過(guò)實(shí)行雙主體、本土化、情感傳播等方式來(lái)講好中國(guó)故事,闡釋好中國(guó)道路、中國(guó)理念、中國(guó)貢獻(xiàn),提升中國(guó)話語(yǔ)權(quán),傳播自信的文化,不斷壯大中國(guó)文化軟實(shí)力。
[Abstract]:What the external communication is facing is not a world of all eyes being the object, not the hard output and indoctrination of the communication object in one direction, mono channel, and single subject, but the collision and communication between one subject and another subject or multiple subjects.Adjustment and sharing after communication.Communication is not about me, but about us (including you).In the process of cultural "going out," China is also faced with some unsatisfactory places, such as faraway, superficial, fragmented, and so on. It is necessary to tell a good Chinese story and explain the road of China through the implementation of dual subjects, localization, and emotional communication.Chinese idea, Chinese contribution, promotion of Chinese discourse power, spread of confident culture, and constantly strengthen the soft power of Chinese culture.
【作者單位】： 新疆師范大學(xué)國(guó)際文化交流學(xué)院 中亞漢語(yǔ)國(guó)際教育研究中心;漢語(yǔ)海外傳播河南省協(xié)同創(chuàng)新中心;
【基金】：國(guó)家社會(huì)科學(xué)基金西部項(xiàng)目《新疆少數(shù)民族傳統(tǒng)文化的現(xiàn)代化問(wèn)題研究》(批準(zhǔn)號(hào):11XSH014) 新疆高校人文社科重點(diǎn)研究基地“中亞漢語(yǔ)國(guó)際教育研究中心”重大招標(biāo)項(xiàng)目《吉爾吉斯斯坦、塔吉克斯坦孔子學(xué)院情感傳播研究》(批準(zhǔn)號(hào):XJEDU040716A01)
【分類號(hào)】：G125;G206

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