本文選題：時(shí)尚廣告　切入點(diǎn)：速度崇拜　出處：《湖南師范大學(xué)社會(huì)科學(xué)學(xué)報(bào)》2017年04期

【摘要】：社會(huì)文化視域中的"速度"對(duì)接線性進(jìn)步話語(yǔ),加速度邏輯演繹震撼美學(xué),反映現(xiàn)代社會(huì)高速發(fā)展的整體特征。數(shù)字佐證、動(dòng)作展示、感官想象是時(shí)尚廣告速度主義的具體手法,影響廣告受眾的消費(fèi)行為選擇,發(fā)揮強(qiáng)大的意識(shí)形態(tài)召喚功能。時(shí)尚廣告的速度崇拜遵從經(jīng)濟(jì)邏輯的指引,對(duì)象化的視覺(jué)景觀起到障眼法作用。受制于文化工業(yè)模式的桎梏,速度崇拜身披肯定性文化的虛假外衣,以快感為中介,致力于消費(fèi)需求的滿足,最終異化為社會(huì)控制的技術(shù)手段和意識(shí)形式。
[Abstract]:The "speed" in the field of social culture connects the linear progressive discourse, the acceleration logic deduction shocks the esthetics, reflects the modern society high speed development overall characteristic, the digital corroboration, the movement display, Sensory imagination is the concrete technique of fashion advertising speedeism, which influences the choice of advertising audience's consumption behavior and exerts the powerful function of ideology calling. The speed worship of fashion advertisement follows the guidance of economic logic. Subject to the shackles of the cultural industrial model, speed worship wearing a false coat of positive culture, with pleasure as an intermediary, committed to the satisfaction of consumer demand, Finally, alienation is the technical means and conscious form of social control.
【作者單位】： 湘潭大學(xué)文學(xué)與新聞學(xué)院;
【基金】：湖南省社會(huì)科學(xué)基金項(xiàng)目“廣告對(duì)當(dāng)代生活方式的影響”(14YBA360)
【分類號(hào)】：F713.8;G05
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本文編號(hào)：1694760