本文關(guān)鍵詞： 文化距離 核心文化產(chǎn)品 出口集中度　出處：《國(guó)際商務(wù)(對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)學(xué)報(bào))》2017年05期 　論文類型：期刊論文

【摘要】：本文依據(jù)Hofstede提出的文化維度測(cè)算國(guó)家間的文化距離,采用1995~2015年間中國(guó)對(duì)"一帶一路"沿線36個(gè)國(guó)家的出口數(shù)據(jù),實(shí)證考察了文化距離對(duì)中國(guó)核心文化產(chǎn)品出口的影響。結(jié)果顯示,當(dāng)對(duì)36個(gè)國(guó)家進(jìn)行整體考察時(shí),文化距離對(duì)出口集中度與出口額均存在顯著負(fù)向影響;當(dāng)對(duì)歐洲和亞洲樣本分別考察時(shí),文化距離對(duì)出口集中度的影響與上述結(jié)論一致,對(duì)出口額的影響在歐洲地區(qū)表現(xiàn)為顯著阻礙,在亞洲地區(qū)則并不顯著。同時(shí),地理距離與出口集中度和出口額亦呈顯著負(fù)相關(guān)。此研究表明,對(duì)文化產(chǎn)品出口現(xiàn)狀的探索需要超越單純的貿(mào)易流量思維,加入如集中度等其他指標(biāo)進(jìn)行綜合考察,以豐富研究結(jié)論。中國(guó)的文化產(chǎn)品出口策略也應(yīng)根據(jù)不同的集中度和貿(mào)易額進(jìn)行調(diào)整,在保障現(xiàn)有出口市場(chǎng)的基礎(chǔ)上開(kāi)拓新的文化市場(chǎng),加強(qiáng)國(guó)家間的文化交流與理解,真正實(shí)現(xiàn)"一帶一路"各國(guó)的共同繁榮。
[Abstract]:Based on the cultural dimension proposed by Hofstede to measure the cultural distance between countries, this paper uses China's export data from 1995 to 2015 to 36 countries along the route of "Belt and Road". The effect of cultural distance on the export of China's core cultural products is empirically investigated. The results show that the cultural distance has a significant negative effect on export concentration and export volume when 36 countries are investigated as a whole. When the samples of Europe and Asia were examined separately, the effect of cultural distance on export concentration was consistent with the above conclusion, and the influence on export value was significantly hindered in Europe, but not significant in Asia. Geographical distance has a significant negative correlation with export concentration and export volume. This study shows that the exploration of the current export situation of cultural products needs to go beyond the pure thinking of trade flow. China's export strategy of cultural products should also be adjusted according to different concentration and trade volume. On the basis of safeguarding the existing export markets, we should open up new cultural markets, strengthen cultural exchanges and understanding among countries, and truly realize the common prosperity of "Belt and Road" countries.
【作者單位】： 清華大學(xué)公共管理學(xué)院;
【基金】：國(guó)家科技支撐計(jì)劃項(xiàng)目“公共文化科技服務(wù)能力建設(shè)與績(jī)效評(píng)估技術(shù)研究與示范”(2015BAK26B01) 國(guó)家社科基金項(xiàng)目“國(guó)家基本公共文化服務(wù)標(biāo)準(zhǔn)體系建設(shè)研究”(14AH009)
【分類號(hào)】：F752.62;G124
【正文快照】： 引言隨著中國(guó)關(guān)于“絲綢之路經(jīng)濟(jì)帶”和“21世紀(jì)海上絲綢之路”倡議的提出,“一帶一路”沿線國(guó)家的合作與發(fā)展成為國(guó)際社會(huì)共同關(guān)注的話題。同時(shí),在提高綜合國(guó)力、促進(jìn)可持續(xù)發(fā)展和加強(qiáng)國(guó)家競(jìng)爭(zhēng)力等問(wèn)題之重要性日益凸顯的背景下,中國(guó)與“一帶一路”沿線國(guó)家的合作也必然需要

【相似文獻(xiàn)】

相關(guān)期刊論文 前3條

1 耿蕊;;中國(guó)國(guó)產(chǎn)動(dòng)畫(huà)產(chǎn)業(yè)市場(chǎng)集中度實(shí)證分析[J];編輯之友;2014年05期

2 何希;;市場(chǎng)集中度測(cè)量指標(biāo)在文化市場(chǎng)研究中的適用——以市場(chǎng)集中率(CRn指數(shù))為例[J];中外企業(yè)家;2013年11期

3 ;粵魯“文化強(qiáng)省”建設(shè)開(kāi)始賽跑[J];領(lǐng)導(dǎo)決策信息;2010年31期

相關(guān)重要報(bào)紙文章 前1條

1 記者 楊文平　實(shí)習(xí)生 陳紅;提高武漢文化產(chǎn)業(yè)集中度與輻射力[N];長(zhǎng)江日?qǐng)?bào);2009年

，

本文編號(hào)：1485072