本文關(guān)鍵詞：甘肅省文化產(chǎn)業(yè)發(fā)展集團投資策略研究　出處：《蘭州大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：文化產(chǎn)業(yè)在我國已進入快速發(fā)展階段,在文化大繁榮大發(fā)展的背景之下,甘肅省成立了省級文化產(chǎn)業(yè)投融資平臺,即本文研究對象甘肅省文化產(chǎn)業(yè)發(fā)展集團。該集團成立以后,依托“一帶一路”戰(zhàn)略背景,以華夏文明傳承創(chuàng)新區(qū)建設(shè)為契機,深入推進文化金融、文博會展、文化產(chǎn)權(quán)交易、影視戲劇、文化創(chuàng)意孵化“五大平臺”構(gòu)建與發(fā)展,取得了顯著的成績。從該集團各項財務(wù)指標看,公司現(xiàn)金充足,有較強的償債能力。但該集團成立之初,未能按照甘肅省委省政府批復(fù)的組建方案完成對省直文化企業(yè)的股權(quán)劃轉(zhuǎn),導(dǎo)致集團資產(chǎn)規(guī)模小、投資能力差、資產(chǎn)負債率偏低、抵御風(fēng)險能力弱等問題。致使其營業(yè)收入水平較低,盈利能力一般,未能有效放大國有資本,發(fā)揮杠桿作用吸引外部投資參與建設(shè)甘肅省文化產(chǎn)業(yè)項目。本文從甘肅省文化產(chǎn)業(yè)發(fā)展集團的現(xiàn)狀入手,綜合運用財務(wù)分析、項目評估及夾層投資等理論,通過對實際項目進行調(diào)查和分析,提出投資建議方案,為公司決策者提供必要的、有價值的參考信息。同時,針對該集團資產(chǎn)規(guī)模小、投資能力差等問題,提出投資策略選擇和實施保障。為該集團今后發(fā)展和投資決策提供了有效的理論支撐。
[Abstract]:Cultural industry has entered a rapid development stage in China. Under the background of cultural prosperity and great development, Gansu Province has established a provincial cultural industry investment and financing platform. After the establishment of this group, relying on the strategic background of "Belt and Road", taking the construction of the Chinese civilization inheritance and innovation zone as the opportunity, the cultural finance, cultural exhibition and exhibition will be promoted deeply. The construction and development of the "five platforms" of cultural property right transaction, film and television drama, culture and creativity hatching have made remarkable achievements. From the various financial indicators of the group, the company has sufficient cash. However, at the beginning of its establishment, the group failed to complete the transfer of equity to the provincial direct cultural enterprises according to the establishment plan approved by the provincial party committee and provincial government, which led to the small scale of assets and poor investment capacity of the group. The ratio of assets and liabilities is on the low side, and the ability to resist risks is weak. As a result, the level of operating income is low, the profitability is general, and the state-owned capital can not be effectively enlarged. This paper starts with the present situation of Gansu Cultural Industry Development Group, and comprehensively applies the theories of financial analysis, project evaluation and mezzanine investment. Through the investigation and analysis of the actual project, the paper puts forward the investment proposal scheme, and provides the necessary and valuable reference information for the decision-makers of the company. At the same time, aiming at the problems such as the small scale of the group's assets and the poor investment capacity, etc. The investment strategy selection and implementation guarantee are put forward, which provides an effective theoretical support for the future development and investment decision of the group.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G124;F275
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本文編號：1441175