本文關(guān)鍵詞：產(chǎn)業(yè)化背景下河南省非物質(zhì)文化遺產(chǎn)的傳播理念和路徑　出處：《河北大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 非物質(zhì)文化遺產(chǎn) 產(chǎn)業(yè)化 傳承 傳播 理念 路徑

【摘要】：非物質(zhì)文化遺產(chǎn)是我國傳統(tǒng)文化中極具代表性的一部分，我們有責(zé)任有義務(wù)做好它的傳承與傳播工作�，F(xiàn)在有很多地方都在嘗試借助產(chǎn)業(yè)化來形成一種非物質(zhì)文化遺產(chǎn)的傳承與傳播的路徑。然而經(jīng)過幾年的實踐，產(chǎn)業(yè)化卻并未取得預(yù)期的效果，而且出現(xiàn)了諸多問題。 非物質(zhì)文化遺產(chǎn)的產(chǎn)業(yè)化開發(fā)說到底還是為了促進文化傳播。本文以河南省內(nèi)的非物質(zhì)文化遺產(chǎn)為研究對象，運用現(xiàn)象分析法，總結(jié)當(dāng)前產(chǎn)業(yè)化開發(fā)在促進非遺文化傳播的過程中所存在的各類問題。 文章第四章的理念部分從宏觀上給出了非物質(zhì)文化遺產(chǎn)產(chǎn)業(yè)化的原則，從而使產(chǎn)業(yè)化更好地服務(wù)于文化傳播。同時還論證了我們在對待傳統(tǒng)文化的態(tài)度和價值觀方面存在兩方面的不足之處：一是很多時候我們熱衷于不加革新地把傳統(tǒng)文化運用于文化軟實力建設(shè)；二是我們總是指望著一些“高大上”的文化能夠成功的走出去，而不重視發(fā)展通俗易懂的大眾文化。正是這些理念上的不足制約著非物質(zhì)文化遺產(chǎn)的傳承與傳播。因此，有必要對其進行指正。 本文的核心思想是“求變”和“大眾化”。所謂“求變”即我們在對待類似于非物質(zhì)文化遺產(chǎn)的傳統(tǒng)文化時，必須要具備推陳出新的動力，來促成文化的發(fā)展和演變。所謂“大眾化”即我們應(yīng)該注重針對與大眾群體的宣傳，應(yīng)該以非遺為內(nèi)容或素材，以多樣化的表現(xiàn)手法和展示途徑，開發(fā)大眾文化產(chǎn)品，最終以相關(guān)文化產(chǎn)品的在大眾文化中的流行帶動全社會對非物質(zhì)文化遺產(chǎn)的認知與認同。
[Abstract]:Intangible cultural heritage is a representative part of Chinese traditional culture. We have the duty to do a good job in its inheritance and communication. Now there are many places are trying to form a way of immaterial cultural heritage inheritance and transmission with the help of industrialization. However, after several years of practice. Industrialization has not achieved the desired results, and there are many problems. The industrialization of intangible cultural heritage is in the final analysis to promote the spread of culture. This paper takes the intangible cultural heritage in Henan Province as the research object and uses the phenomenon analysis method. This paper summarizes all kinds of problems existing in the process of promoting the spread of non-posthumous culture in the current industrialization development. The idea of Chapter 4th gives the principles of the industrialization of intangible cultural heritage from the macro point of view. At the same time, it proves that there are two shortcomings in our attitude and values towards traditional culture:. First, many times we are keen to apply traditional culture to the construction of cultural soft power without innovation; Second, we always hope that some "tall" culture can successfully go out. The deficiency of these ideas restricts the inheritance and dissemination of intangible cultural heritage. Therefore, it is necessary to correct it. The core idea of this paper is "seeking change" and "popularization". The so-called "seeking change" means that we must have the motive force to bring forth the new when we treat the traditional culture which is similar to the intangible cultural heritage. To promote the development and evolution of culture. The so-called "popularization" is that we should pay attention to the mass groups of propaganda, should be non-legacy as the content or material, with a variety of expression techniques and display ways. The development of mass cultural products and the popularity of related cultural products in popular culture ultimately drive the whole society to recognize and identify with the intangible cultural heritage.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G124;G206

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