企業(yè)公共外交的行為體研究
發(fā)布時(shí)間：2018-10-11 09:56
【摘要】：公共外交的主體在國家，主力在公眾，廣大非國家行為體是公共外交的主力軍。企業(yè)特別是跨國企業(yè)在對外交往中往往帶有鮮明的國家特點(diǎn)，是傳播國家信息、塑造國家形象、維護(hù)國家利益的重要平臺(tái)和渠道之一，也是國家開展公共外交的一支重要力量。“走出去”戰(zhàn)略實(shí)施10多年來，大量中國企業(yè)涌向海外，成績顯著，也面臨日益復(fù)雜嚴(yán)峻的挑戰(zhàn)。中國企業(yè)在提升產(chǎn)品質(zhì)量和服務(wù)水平的同時(shí)，要更多地投入軟實(shí)力建設(shè)，打造企業(yè)文化，傳播國家形象，營造更加有利的外部環(huán)境。 本文結(jié)合當(dāng)前國際形勢和中國國情，，闡述了新時(shí)期中國企業(yè)開展公共外交的必要性和緊迫性，重點(diǎn)梳理了政府、企業(yè)和民間機(jī)構(gòu)三大行為體在推進(jìn)中國企業(yè)“走出去”戰(zhàn)略中的定位和作用，明確了三者關(guān)系，并提出相應(yīng)的對策建議。
[Abstract]:The main body of public diplomacy lies in the state, the main force is in the public, and the majority of non-state actors are the main force of public diplomacy. Enterprises, especially multinational enterprises, often have distinctive national characteristics in their foreign exchanges. They are one of the important platforms and channels for disseminating national information, shaping national image and safeguarding national interests, and are also an important force in public diplomacy. Since the implementation of the "going out" strategy more than 10 years ago, a large number of Chinese enterprises have flocked overseas, with remarkable achievements and increasingly complex and severe challenges. While improving product quality and service level, Chinese enterprises should invest more in soft power construction, build corporate culture, spread national image and create more favorable external environment. Combined with the current international situation and China's national conditions, this paper expounds the necessity and urgency of Chinese enterprises to carry out public diplomacy in the new period, and focuses on combing the government. The orientation and role of the three actors of enterprises and private institutions in promoting the "going out" strategy of Chinese enterprises are pointed out, the relationship between them is clarified, and corresponding countermeasures and suggestions are put forward.
【學(xué)位授予單位】：外交學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D80;F279.2
本文編號：2263772
[Abstract]:The main body of public diplomacy lies in the state, the main force is in the public, and the majority of non-state actors are the main force of public diplomacy. Enterprises, especially multinational enterprises, often have distinctive national characteristics in their foreign exchanges. They are one of the important platforms and channels for disseminating national information, shaping national image and safeguarding national interests, and are also an important force in public diplomacy. Since the implementation of the "going out" strategy more than 10 years ago, a large number of Chinese enterprises have flocked overseas, with remarkable achievements and increasingly complex and severe challenges. While improving product quality and service level, Chinese enterprises should invest more in soft power construction, build corporate culture, spread national image and create more favorable external environment. Combined with the current international situation and China's national conditions, this paper expounds the necessity and urgency of Chinese enterprises to carry out public diplomacy in the new period, and focuses on combing the government. The orientation and role of the three actors of enterprises and private institutions in promoting the "going out" strategy of Chinese enterprises are pointed out, the relationship between them is clarified, and corresponding countermeasures and suggestions are put forward.
【學(xué)位授予單位】：外交學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D80;F279.2
【引證文獻(xiàn)】
相關(guān)博士學(xué)位論文 前1條
1 陳煒;中國跨國公司公共外交[D];廈門大學(xué);2014年
本文編號：2263772
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