發(fā)布時間：2018-06-13 07:40

  本文選題：國家形象 + 軟實力　； 參考：《西南政法大學(xué)》2011年碩士論文

【摘要】：國家形象是指一國在其他國家人民心目中的綜合評價及印象。它是國家力量和民族精神的表現(xiàn)與象征,是一國綜合國力的集中體現(xiàn),也是一個國家最寶貴的聲譽(yù)資產(chǎn)。良好的國家形象有助于一國發(fā)展戰(zhàn)略的實施,也可以使國家在國際交往中占據(jù)主動。 目前,中國已經(jīng)成長為僅次于美國的全球第二經(jīng)濟(jì)體,在全球經(jīng)濟(jì)、軍事等硬實力角逐中名列前茅的同時,中國的國家形象塑造則相對滯后。由于對外傳播方式的僵化以及西方主流輿論的蓄意曲解,加之過于宣揚(yáng)國家硬實力的做法,中國國家形象被國際媒體以偏概全地解讀為“窮兵黷武”。反觀國際輿論,“中國威脅論”、“中國崩潰論”等論調(diào)甚囂塵上,對中國持“強(qiáng)大但不確定”觀點(diǎn)的人大有人在,引起外國民眾的恐慌,致使我國形象被扭曲并長期被誤解,造成了極大的負(fù)面影響。 對于處于重要轉(zhuǎn)型期的中國,亟需進(jìn)一步加快國際交流的步伐,更好地融入世界,得到國際社會的理解和支持。如何正確表達(dá)“和平崛起”的初衷,扭轉(zhuǎn)已經(jīng)被西方受眾誤讀的國家形象,成為提升國家形象的“天塹”、“瓶頸”。時代背景賦予國家形象新的內(nèi)涵,在中國政府的積極引導(dǎo)下,塑造中國國家新形象的意義已經(jīng)上升到了國家戰(zhàn)略的高度。中國急需在對外傳播中尋找更恰當(dāng)?shù)姆绞较糸u和疑慮,在國際傳播中還原中國“和平與發(fā)展”的真實國家形象,并最終實現(xiàn)民族復(fù)興。 本文通過對國際輿論導(dǎo)向以及國內(nèi)傳播資源現(xiàn)狀的分析研究,探討中國形象何以被扭曲和誤解,并從文化傳播視角切入,進(jìn)一步論證“柔性塑造”國家形象的可行性,提出中國應(yīng)采用變通的、靈活的、“柔性的”對外交流傳播方式,積極改善中國形象遭遇的尷尬境地,并在在潛移默化中塑造中國“和平與發(fā)展”的國家形象。
[Abstract]:National image refers to the comprehensive evaluation and impression of a country in the eyes of people of other countries. It is the expression and symbol of national strength and national spirit, the concentrated embodiment of a country's comprehensive national strength, and the most precious reputable asset of a country. A good national image is conducive to the implementation of a country's development strategy, and can also enable the country to take the initiative in international exchanges. At present, China has grown into the world's second largest economy after the United States. At the same time, China's national image has lagged behind in the global economic, military and other hard power competition. Due to the ossification of the mode of external communication and the deliberate misinterpretation of mainstream public opinion in the West, and the overpreaching of the hard power of the country, the image of China's state has been interpreted as "militaristic" by the international media in a partial way. On the other hand, international public opinion, the theory of "China threat", "China collapse" and other theories are rampant. There are many people who hold a "strong but uncertain" view of China, causing panic among foreign people and causing the image of our country to be distorted and misunderstood for a long time. It has had a huge negative impact. For China, which is in an important transition period, it is urgent to speed up the pace of international exchanges, better integrate into the world, and get the understanding and support of the international community. How to correctly express the original intention of "peaceful rise" and reverse the national image which has been misread by the western audience has become the "cutting edge" and "bottleneck" to promote the national image. Under the guidance of the Chinese government, the significance of shaping the new image of China has risen to the height of national strategy. China urgently needs to find a more appropriate way to remove the estrangement and misgivings in the foreign communication, restore the true national image of China's "peace and development" in the international communication, and finally realize the national rejuvenation. Through the analysis and study of the international public opinion orientation and the present situation of domestic communication resources, this paper discusses why the image of China is distorted and misunderstood, and from the perspective of cultural communication, further demonstrates the feasibility of "flexible shaping" of the national image. It is pointed out that China should adopt flexible, flexible and flexible means of communication and communication to actively improve the embarrassing situation encountered by China's image, and to mold the national image of China's "peace and development" in a subtle way.
【學(xué)位授予單位】：西南政法大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：D820;G206

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本文編號：2013248