本文選題：俄羅斯“中國(guó)年” + “事實(shí)-價(jià)值”模型�。� 參考：《學(xué)術(shù)探索》2017年11期

【摘要】：進(jìn)入21世紀(jì),為深化中俄兩國(guó)的戰(zhàn)略協(xié)作伙伴關(guān)系,中國(guó)在俄羅斯舉辦"中國(guó)年"公共外交活動(dòng)。俄羅斯"中國(guó)年"活動(dòng)中存在一些問(wèn)題,包括俄羅斯公眾將中資企業(yè)視為資源掠奪者、將俄羅斯孔子學(xué)院誤解為外國(guó)代理人機(jī)構(gòu)以及在中國(guó)媒體資訊傳播過(guò)程中出現(xiàn)"逆反效應(yīng)"。本文以這三個(gè)問(wèn)題為切入點(diǎn),借助"事實(shí)-價(jià)值"模型分析導(dǎo)致問(wèn)題出現(xiàn)的原因,并在借鑒歐美發(fā)達(dá)國(guó)家發(fā)展經(jīng)驗(yàn)的基礎(chǔ)上提出企業(yè)引領(lǐng)公共精神;孔子學(xué)院告知核心理念;以及媒體敘事公關(guān)新聞等主張,以期為提高我國(guó)對(duì)俄公共外交活動(dòng)效果提供思路。
[Abstract]:In the 21st century, in order to deepen the strategic partnership between China and Russia, China holds the "China year" public diplomacy activities in Russia. There are some problems in Russia's "China year" campaign, including the Russian public's view of Chinese companies as resource predators. The Russian Confucius Institute was misunderstood as a foreign agent and the reverse effect appeared in the process of information dissemination in Chinese media. This article takes these three questions as the breakthrough point, analyzes the causes of the problems with the help of the "fact-value" model, and puts forward the enterprise leading public spirit on the basis of drawing lessons from the development experience of the developed countries in Europe and the United States, and the Confucius Institute informs the core idea; And the media narration public relations news and so on, in order to improve our country to Russia the public diplomacy activity effect to provide the train of thought.
【作者單位】： 南昌大學(xué)政治學(xué)院;
【基金】：2016年南昌大學(xué)研究生創(chuàng)新專項(xiàng)資金項(xiàng)目“中國(guó)公共外交新平臺(tái)研究:以中俄‘國(guó)家年’為例”
【分類號(hào)】：D822.351.2

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