本文選題：公共外交　切入點(diǎn)：呼和浩特市　出處：《內(nèi)蒙古師范大學(xué)》2012年碩士論文

【摘要】：上個(gè)世紀(jì)90年代以來,全球化和區(qū)域一體化進(jìn)程的不斷加快,網(wǎng)絡(luò)信息技術(shù)的飛速發(fā)展,世界經(jīng)濟(jì)相互依賴的日漸加深,以及民主政治在全球的不斷擴(kuò)展,都極大地推動了公共外交的迅速興起與發(fā)展。作為一種新型外交方式,公共外交側(cè)重運(yùn)用文化交流、信息傳播等柔性手段來實(shí)現(xiàn)或增進(jìn)本國國家利益,與直接的政治干預(yù)、強(qiáng)硬的經(jīng)濟(jì)和軍事制裁等外交手段相比,它具有間接性、隱蔽性、柔和性、代價(jià)小、收益高等方面的特質(zhì)。因此,公共外交受到世界各國政府的高度重視,并逐漸發(fā)展成為實(shí)現(xiàn)外交目標(biāo)的戰(zhàn)略工具和現(xiàn)代國家外交政策的核心組成部分。近年來,我國各級政府和學(xué)術(shù)界都在不斷地探索開展公共外交的方法和路徑,取得了一定的成就。但在理論上很不成熟、不完善,在執(zhí)行中也存在著許多的困惑和誤區(qū)。運(yùn)用公共管理的知識,文獻(xiàn)案例等研究方法,研究地方政府開展公共外交的途徑,對于宣傳國家形象,推進(jìn)地方整體經(jīng)濟(jì)發(fā)展、民間文體交流具有十分重要的現(xiàn)實(shí)意義。 本文以地方政府如何開展公共外交工作為主要研究對象,首先從公共外交的概念、主體、客體等相關(guān)理論入手,明確闡述其同傳統(tǒng)外交、民間外交、公共事務(wù)、對外宣傳、文化外交以及媒體外交的區(qū)別與聯(lián)系,廣泛地吸收借鑒西方國家公共外交理論研究成果,全面分析我國當(dāng)前公共外交開展的現(xiàn)狀及存在的問題；其次,結(jié)合呼和浩特市的實(shí)際情況,運(yùn)用公共管理學(xué)的相關(guān)知識,分析研究了公共外交在呼和浩特市的開展意義和優(yōu)勢；最后對呼和浩特市開展公共外交的方向和措施提出了自己的意見：即進(jìn)一步明確轉(zhuǎn)變政府職能、加強(qiáng)宏觀管理,以政府為主導(dǎo),鼓勵、引導(dǎo)各民間團(tuán)體積極開展公共外交活動；利用國際友好城市、文藝體育賽事活動等平臺、大力開展公共外交；利用好公共外交這個(gè)工具,對外宣傳呼和浩特市的發(fā)展現(xiàn)狀、投資優(yōu)惠政策,開展公關(guān)活動,推進(jìn)呼和浩特市的經(jīng)濟(jì)社會發(fā)展,對內(nèi)信息公開,引導(dǎo)主流媒體。
[Abstract]:Since the 1990s, the process of globalization and regional integration has been accelerating, the rapid development of network information technology, the deepening interdependence of the world economy, and the continuous expansion of democratic politics in the world. Public diplomacy has greatly promoted the rapid rise and development of public diplomacy. As a new type of diplomacy, public diplomacy focuses on the use of flexible means, such as cultural exchange and information dissemination, to realize or promote national interests and direct political intervention. Compared with other diplomatic means, such as tough economic and military sanctions, it has the characteristics of indirectness, concealment, softness, low cost and high returns. Therefore, public diplomacy is highly valued by governments all over the world. And has gradually developed into a strategic tool for achieving diplomatic goals and a core component of modern national foreign policy. In recent years, governments and academics at all levels in our country have been constantly exploring the methods and paths of carrying out public diplomacy. Some achievements have been made. However, in theory, it is very immature and imperfect, and there are many confusion and misunderstandings in the implementation. By using the knowledge of public management, literature cases and other research methods, the paper studies the ways for local governments to carry out public diplomacy. It is of great practical significance to propagate the national image and promote the development of the whole local economy. This article takes the local government how to carry out the public diplomacy work as the main research object, first from the public diplomacy concept, the subject, the object and so on related theory, elaborated its and the traditional diplomacy, the folk diplomacy, the public affairs, the foreign propaganda, The differences and connections between cultural diplomacy and media diplomacy, widely absorbing and drawing lessons from the theoretical research results of western countries' public diplomacy, and comprehensively analyzing the present situation and existing problems of our country's current public diplomacy; secondly, Combined with the actual situation of Hohhot, this paper analyzes and studies the significance and advantages of public diplomacy in Hohhot by using the relevant knowledge of public management. Finally, the author puts forward his own opinions on the direction and measures of carrying out public diplomacy in Hohhot: further clear transformation of government functions, strengthening macro management, taking the government as the leading factor, encouraging and guiding various civil society organizations to actively carry out public diplomacy activities; To make use of international friendly cities, cultural and sports events, and other platforms to vigorously develop public diplomacy; to make good use of public diplomacy as a tool to publicize the current situation of Hohhot's development, to promote preferential investment policies, and to carry out public relations activities. To promote the economic and social development of Hohhot, open domestic information, and guide the mainstream media.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：D827

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本文編號：1689520