本文選題：國家形象　切入點：認知互動　出處：《新聞界》2017年05期 　論文類型：期刊論文

【摘要】：國家形象的傳播是一個復雜的系統(tǒng)工程。本文從互動論、認知論的視角關照國家形象的形塑,認為國家形象存在"自我認知形象"、"他者認知形象"、"自我期待形象"和"他者期待形象"這四個向度上的互動關系,并將這四個向度置于時間和空間的維度中加以考察,發(fā)現(xiàn)國家形象并非固定的,而是在認知中不斷發(fā)生變化,進而會影響國家形象的傳播策略。在此基礎之上本文提出了國家形象互動模型,以期多維度地關照國家形象的形成。
[Abstract]:The dissemination of national image is a complex system engineering. This paper takes care of the shaping of national image from the perspective of interaction theory and cognitive theory. The author holds that there are four interactive relations in the national image: "self-cognitive image", "other cognitive image", "self-expectation image" and "other expectation image", and the four dimensions are examined in the dimension of time and space. It is found that the national image is not fixed, but is constantly changing in cognition, which will affect the communication strategy of national image. On this basis, this paper puts forward an interactive model of national image in order to take care of the formation of national image in many dimensions.
【作者單位】： 華中科技大學新聞與信息傳播學院;
【基金】：國家社會科學基金重大課題“跨文化傳播中的中國國家形象建構”(11&ZD024)
【分類號】：D80;G206
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本文編號：1572576