本文關(guān)鍵詞：伊朗國(guó)家形象實(shí)證研究　出處：《山西師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著全球化進(jìn)程的推進(jìn)，國(guó)際社會(huì)的相互交往日益密切。國(guó)家形象作為一個(gè)國(guó)家極為重要的無形資產(chǎn)，是國(guó)家軟實(shí)力的重要表現(xiàn)形式。正面的國(guó)家形象有助于一國(guó)獲取國(guó)際信任，增進(jìn)國(guó)際合作，為其和平發(fā)展創(chuàng)造良好的外部環(huán)境，有助于國(guó)內(nèi)外戰(zhàn)略目標(biāo)的實(shí)現(xiàn)，意味著更高的可信度和更大的發(fā)言權(quán)，有利于提高一國(guó)民眾的民族自信心和凝聚力。各國(guó)順應(yīng)時(shí)代發(fā)展潮流，越來越重視國(guó)家形象的塑造與優(yōu)化。國(guó)家形象的研究在國(guó)內(nèi)是一個(gè)新興的課題，緣起于上世紀(jì)90年代中后期，國(guó)家形象包括三種狀態(tài)：國(guó)家的實(shí)際形象、國(guó)家的媒介形象、民眾的認(rèn)知形象。 本論文旨在基于相關(guān)理論研宄基礎(chǔ)上，結(jié)合社會(huì)調(diào)查，分析當(dāng)代伊朗在中國(guó)的國(guó)家形象。運(yùn)用傳媒社會(huì)學(xué)理論，采用內(nèi)容分析法，分析中國(guó)主流媒體構(gòu)建的伊朗國(guó)家形象；懫用問卷調(diào)查法，調(diào)查中國(guó)民眾心目中的伊朗國(guó)家形象；并輔以觀察法，分析中國(guó)網(wǎng)民眼中的伊朗國(guó)家形象。通過對(duì)所得數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析，分析形成這種國(guó)家形象的原因，并對(duì)國(guó)家形象形成的硬件基礎(chǔ)，即國(guó)家的客觀存在（一國(guó)的經(jīng)濟(jì)、政治、文化等方面)進(jìn)行較全面的研宄與探討。 當(dāng)今的伊朗因其核問題、石油問題等廣受國(guó)際輿論的關(guān)注。在西方媒體的報(bào)道里，伊朗是一個(gè)壓抑、封閉、極端、恐怖的國(guó)度，是流氓國(guó)家、邪惡軸心。通過對(duì)伊朗國(guó)家形象的調(diào)查分析之后，本文認(rèn)為，，西方國(guó)家和媒體對(duì)伊朗的報(bào)道是從自身的利益出發(fā)的，西方國(guó)家媒體在報(bào)道伊朗這個(gè)與其意識(shí)形態(tài)差異較大的國(guó)度時(shí)，存在偏差和誤導(dǎo)。就像“被妖魔化的中國(guó)”一樣存在“被妖魔化的伊朗”，即存在對(duì)伊朗國(guó)家形象的“誤讀”和“歪曲”。 本文共分為五個(gè)部分：第一部分，闡明本文研究的目的和意義，介紹國(guó)內(nèi)外與國(guó)家形象研究相關(guān)的理論成果，并說明本文的研究理論視角；第二部分，闡釋了本文的研宄方法和思路，并提出了研宄假設(shè)；第三、四部分通過對(duì)調(diào)查所得數(shù)據(jù)的描述和分析，總結(jié)出伊朗在中國(guó)的國(guó)家形象；第五部分，得出結(jié)論，并對(duì)假設(shè)進(jìn)行驗(yàn)證，繼而根據(jù)結(jié)論，結(jié)合中國(guó)實(shí)際提出有針對(duì)性的建議，為優(yōu)化中國(guó)國(guó)家形象提供參考。
[Abstract]:With the advancement of the globalization process, the international community contacts with each other more and more closely. The national image is an important intangible asset of a country. A positive national image can help a country to gain international trust, enhance international cooperation, create a good external environment for its peaceful development, and contribute to the realization of strategic goals at home and abroad. It means higher credibility and greater voice, which is conducive to enhancing the national self-confidence and cohesion of the people of a country, and all countries conform to the trend of development of the times. More and more attention has been paid to the shaping and optimization of national image. The study of national image is a new topic in China. Since the middle and late period of -10s, the national image includes three states: the actual image of the country. The media image of the country and the cognitive image of the people. The purpose of this paper is to analyze the national image of contemporary Iran in China on the basis of relevant theoretical research and social investigation, using the theory of media sociology and content analysis. Analyze the Iranian national image constructed by the mainstream media in China; To investigate the Iranian national image in the eyes of the Chinese people by means of questionnaire survey; And with the observation method to analyze the national image of Iran in the eyes of Chinese netizens. Through the statistical analysis of the data, this paper analyzes the reasons for the formation of this national image, and the hardware basis for the formation of the national image. That is, the objective existence of a country (economic, political, cultural and other aspects) to conduct a more comprehensive study and discussion. Nowadays, Iran is concerned by international public opinion for its nuclear issue, oil issue and so on. In western media reports, Iran is a repressive, closed, extreme, terrorist country and a rogue country. The axis of evil. Through the investigation and analysis of the image of Iran, this paper believes that the Western countries and the media report on Iran from their own interests. Western media reports that Iran, a country with a large ideological difference, is biased and misleading. Just like "demonized China", there is "demonized Iran". That is, the existence of Iran's national image of the "misreading" and "distortion." This paper is divided into five parts: the first part clarifies the purpose and significance of this study, introduces the domestic and foreign theoretical achievements related to the study of national image, and explains the theoretical perspective of this study; In the second part, the research methods and ideas are explained, and the research hypotheses are put forward. The third and fourth parts summarize the national image of Iran in China through the description and analysis of the data obtained from the survey. Part 5th draws a conclusion and verifies the hypothesis, then according to the conclusion, combined with the actual situation in China, puts forward targeted suggestions to provide a reference for optimizing China's national image.
【學(xué)位授予單位】：山西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D837.3

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