本文選題：刻板印象 + 老年歧視�。� 參考：《思想戰(zhàn)線》2017年03期

【摘要】：公益海報(bào)常被用于社會(huì)動(dòng)員,海報(bào)中的視覺呈現(xiàn)是一種社會(huì)印象的集中體現(xiàn)。四川美術(shù)學(xué)院曾舉辦過三次以關(guān)愛老年人為主題的高校學(xué)生公益海報(bào)設(shè)計(jì)創(chuàng)意大賽,以600多幅獲獎(jiǎng)和提名獲獎(jiǎng)作品為素材,可以集中討論老年人形象的視覺化呈現(xiàn)。經(jīng)定量和定性分析發(fā)現(xiàn),以負(fù)面消極的老年人形象和悲慘生活境遇作為藝術(shù)表現(xiàn)方式的海報(bào)占這些作品的大多數(shù),而以正面積極和健康陽(yáng)光的老年人形象作為創(chuàng)意手段的作品十分缺乏。這一發(fā)現(xiàn)說明,刻板印象極大地影響著海報(bào)設(shè)計(jì)者對(duì)老年人和老齡化過程的理解,同時(shí)也說明即便以悲憫情懷為依托的老年人形象塑造,也會(huì)受制于認(rèn)知的片面性,從而有可能為偏見的蔓延和歧視的滋生提供條件。由此引發(fā)出一個(gè)深刻并具有廣泛意義的警示,即是關(guān)愛老年人的社會(huì)行動(dòng),雖然需要深切地關(guān)注老年人的生活困境和身心健康問題,但不能以放棄積極老齡化的必要性作為代價(jià)。
[Abstract]:Public-interest posters are often used in social mobilization, the visual presentation of posters is a concentrated embodiment of social impression.The Sichuan Academy of Fine Arts has held three creative competitions on the theme of caring for the elderly for college students in the design of public welfare posters. With more than 600 winning and nominated winning works as the material, it can focus on the visual presentation of the image of the elderly.Through quantitative and qualitative analysis, it is found that posters with negative and negative images of the elderly and tragic living conditions as artistic expressions account for the majority of these works.The positive and healthy image of the elderly as a creative means is very scarce.The findings suggest that stereotyping greatly affects poster designers' understanding of the elderly and the aging process, and that even if the image of the elderly is shaped on the basis of compassion, it will also be subject to the one-sidedness of cognition.Thus it is possible to provide conditions for the spread of prejudice and the breeding of discrimination.Thus giving rise to a profound and far-reaching warning that is social action to care for older persons, although the plight of older persons and the physical and mental health of older persons require deep attention,But it cannot be at the expense of abandoning the need for active ageing.
【作者單位】： 清華大學(xué)社會(huì)學(xué)系;四川美術(shù)學(xué)院;四川美術(shù)學(xué)院當(dāng)代視覺藝術(shù)研究中心;
【基金】：國(guó)家社會(huì)科學(xué)基金重點(diǎn)項(xiàng)目“互助養(yǎng)老研究”階段性成果(16ASH012) 重慶市社會(huì)科學(xué)規(guī)劃項(xiàng)目“針對(duì)特殊人群的設(shè)計(jì)社會(huì)學(xué)研究”階段性成果(2016WT34)
【分類號(hào)】：C913.7

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