本文選題：消費(fèi)者休閑行為 + 休閑產(chǎn)業(yè)發(fā)展　； 參考：《南京理工大學(xué)》2013年碩士論文

【摘要】：隨著社會(huì)經(jīng)濟(jì)的發(fā)展,國(guó)際社會(huì)已步入一個(gè)具有新的休閑倫理觀和娛樂(lè)道德觀的大眾休閑時(shí)代,人們不僅通過(guò)工作而且還通過(guò)休閑來(lái)充分展示個(gè)性和自我價(jià)值。社會(huì)發(fā)展的現(xiàn)實(shí)表明,為休閑而進(jìn)行的各類(lèi)生產(chǎn)活動(dòng)和服務(wù)活動(dòng)正在日益成為經(jīng)濟(jì)繁榮的重要因素,特別是在大中城市中,各類(lèi)休閑活動(dòng)已成為經(jīng)濟(jì)活動(dòng)得以運(yùn)行的基本條件。休閑不僅是一種文化現(xiàn)象,而且還是一種經(jīng)濟(jì)動(dòng)力,而休閑產(chǎn)業(yè)作為一種新興的產(chǎn)業(yè),既不同于單一的旅游、文化、娛樂(lè)業(yè),也不同于整體意義上的第三產(chǎn)業(yè),而是蘊(yùn)含在國(guó)民經(jīng)濟(jì)的三大產(chǎn)業(yè)中,并通過(guò)歷史傳承和演繹,在社會(huì)經(jīng)濟(jì)的不斷發(fā)展中逐漸形成的,休閑產(chǎn)業(yè)的蓬勃發(fā)展,將造就一個(gè)政府、投資者和消費(fèi)者三方共贏的局面。盡管我國(guó)是發(fā)展中國(guó)家,離“休閑時(shí)代”還有一段距離,但休閑產(chǎn)業(yè)已具備了一定的發(fā)展基礎(chǔ),其中最重要的,是休閑消費(fèi)“收入約束”和“時(shí)間約束”的緩解。 休閑產(chǎn)業(yè)的發(fā)展對(duì)消費(fèi)者休閑行為產(chǎn)生著極大的影響作用,相互之間的關(guān)系如何,目前研究相對(duì)甚少。隨著江蘇休閑產(chǎn)業(yè)的蓬勃發(fā)展,消費(fèi)者休閑行為也隨之發(fā)生變化。本文以對(duì)江蘇省休閑產(chǎn)業(yè)發(fā)展分析為出發(fā)點(diǎn),研究消費(fèi)者休閑行為的變化規(guī)律,采用決策影響因素分析法,從新的視角分析促進(jìn)消費(fèi)者休閑行為的因素和阻礙行為的因素,進(jìn)而對(duì)休閑產(chǎn)業(yè)發(fā)展提出建議,這也是休閑產(chǎn)業(yè)發(fā)展研究中不可忽視的一個(gè)重要方面。 本文第一部分通過(guò)運(yùn)用資料調(diào)查方法對(duì)國(guó)內(nèi)外相關(guān)休閑研究現(xiàn)狀與研究成果進(jìn)行了初步分析；第二部分對(duì)休閑產(chǎn)業(yè)、消費(fèi)者休閑理論各自?xún)?nèi)涵和相互關(guān)系分別進(jìn)行了界定；第三部分運(yùn)用內(nèi)部資料分析的方法,分析了江蘇省休閑產(chǎn)業(yè)的發(fā)展現(xiàn)狀及特征；第四部分,采用問(wèn)卷調(diào)查實(shí)證研究的方法,基于休閑產(chǎn)業(yè)發(fā)展的消費(fèi)者休閑行為的影響因素分析；第五部分提出結(jié)論和建議。分析消費(fèi)者休閑行為的影響因素,為江蘇休閑產(chǎn)業(yè)的發(fā)展提出了具體的對(duì)策：調(diào)整產(chǎn)業(yè)布局,加強(qiáng)政府導(dǎo)向,規(guī)范行業(yè)標(biāo)準(zhǔn),完善休閑設(shè)施建設(shè),營(yíng)造社區(qū)休閑氛圍,加強(qiáng)休閑理論研究。為江蘇省休閑產(chǎn)業(yè)的發(fā)展提供借鑒。
[Abstract]:With the development of social economy, the international society has entered a new leisure era with new leisure ethics and entertainment ethics. People not only through work but also through leisure to fully show their personality and self-worth.The reality of social development shows that all kinds of production activities and service activities for leisure are becoming an important factor of economic prosperity, especially in large and medium-sized cities, all kinds of leisure activities have become the basic conditions for the operation of economic activities.Leisure is not only a cultural phenomenon, but also an economic motive force. As a new industry, leisure industry is not only different from the single tourism, culture, entertainment industry, but also different from the tertiary industry in the whole sense.It is contained in the three industries of the national economy, and through the historical inheritance and deduction, in the social and economic development of the gradual formation of the vigorous development of leisure industry, will create a win-win situation between the government, investors and consumers.Although our country is a developing country, it is still some distance from the "leisure age", but the leisure industry has a certain development foundation, the most important of which is the relaxation of leisure consumption "income constraint" and "time constraint".The development of leisure industry has a great impact on consumer leisure behavior.With the vigorous development of Jiangsu leisure industry, consumer leisure behavior also changes.Based on the analysis of the development of leisure industry in Jiangsu Province, this paper studies the changing law of consumer's leisure behavior, analyzes the factors that promote consumer's leisure behavior and the factors that hinder consumer's leisure behavior from a new angle of view.It is also an important aspect in the research of leisure industry development.The first part of this paper has carried on the preliminary analysis to the domestic and foreign related leisure research present situation and the research result by using the data investigation method, the second part has carried on the definition respectively to the leisure industry, the consumer leisure theory respective connotation and the mutual relations;The third part analyzes the current situation and characteristics of leisure industry in Jiangsu Province by using the method of internal data analysis.The factors influencing consumer leisure behavior based on the development of leisure industry are analyzed, and the fifth part puts forward some conclusions and suggestions.This paper analyzes the influencing factors of consumer leisure behavior, and puts forward specific countermeasures for the development of Jiangsu leisure industry: adjusting the industrial layout, strengthening government guidance, standardizing industry standards, perfecting the construction of leisure facilities, and creating a community leisure atmosphere.Strengthen the study of leisure theory.To provide reference for the development of leisure industry in Jiangsu Province.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：C913.3

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