本文選題：網(wǎng)絡(luò)表情符號(hào)　切入點(diǎn)：網(wǎng)絡(luò)表情社交　出處：《鄭州大學(xué)》2017年碩士論文

【摘要】：伴隨著數(shù)字技術(shù)快速發(fā)展,無(wú)線Wifi、4G流量和有線網(wǎng)絡(luò)的全球覆蓋,智能手機(jī)的大量普及,表情符號(hào)作為網(wǎng)絡(luò)視覺(jué)文化的一種新的表現(xiàn)形式,近幾年來(lái)迅速發(fā)展、火遍全球。從“語(yǔ)言主因”向“圖像主因”的深刻轉(zhuǎn)變反映出我們正在步入“圖像時(shí)代”,用海德格爾的表述,“世界被把握為圖像了”。圖像時(shí)代下人們的需求發(fā)生極大變化,視覺(jué)化需求凸顯,人們樂(lè)于享受更具沖擊力和感染力的視覺(jué)快感,更渴望表達(dá)觀點(diǎn)和宣泄情緒,同時(shí)歸屬感需求提升,積極尋求群體間的身份認(rèn)同。表情社交已經(jīng)成為人們的一種重要交流方式。作為模擬“在場(chǎng)交流”的多模態(tài)話語(yǔ),其傳播優(yōu)勢(shì)明顯。與純文字交流相比,表情社交在理性抽象、邏輯關(guān)聯(lián)方面確有不足,但是在提供態(tài)度、情感、語(yǔ)態(tài)等補(bǔ)充信息方面具有無(wú)可比擬的優(yōu)勢(shì)。表情社交能更清晰地表達(dá)自我情感,拉近交際雙方彼此間的距離,甚至?xí)小耙粓D勝千言”的傳神效果,這符合虛擬社交的發(fā)展趨勢(shì)一一有溫度的社交體驗(yàn)。論文第一章探究表情社交流行的時(shí)代需求,探究受眾需求的轉(zhuǎn)變,第二章對(duì)“帝吧出征FB”中的經(jīng)典表情符號(hào)進(jìn)行案例分析,試圖闡釋表情符號(hào)傳達(dá)的視覺(jué)特征,并分別從表層風(fēng)格和深層特性兩方面由表及里進(jìn)行論述。表層風(fēng)格中的戲謔化拼貼戲仿、夸張化情緒表達(dá)等都為表情社交的解構(gòu)權(quán)威、草根立場(chǎng)等深層特性做了注腳,而表情社交的深層特性由于表層風(fēng)格的視覺(jué)化表現(xiàn)而更加深刻有力。第三章是本論文的創(chuàng)新點(diǎn)和重點(diǎn),將集合案例對(duì)表情符號(hào)的建構(gòu)性進(jìn)行具體分析,探究其在消解抵抗中的反叛、認(rèn)同和在議程設(shè)置中的離心、共鳴,并將之歸納為表情社交建構(gòu)全新的話語(yǔ)空間,建構(gòu)群體間身份認(rèn)同,建構(gòu)個(gè)性張揚(yáng)的娛樂(lè)精神和建構(gòu)包容多元的文化形態(tài)。最后一章指出表情社交建構(gòu)的局限性以及相應(yīng)的優(yōu)化對(duì)策。
[Abstract]:Along with the rapid development of digital technology, wireless Wifi, 4G traffic and cable network global coverage, a lot of popularity of smart mobile phone, emoticons as a new form of network visual culture, rapid development in recent years, the fire all over the world. From the profound change of language the main reason to cause the reflected image "we are entering the" image era ", with Heidegger's statement," the world hold for image ". People's demand for the great changes of the image era, visual demand highlights, people enjoy more impact and appeal of visual pleasure, more eager to express their views and expressing emotion, and a sense of belonging the increased demand, actively seeking groups. Social identity expression has become an important way for people to communicate. As the simulated" multimodal discourse field exchange ", its spread and the pure advantage is obvious. The word expression in social communication, rational abstract, logical relationship is really insufficient, but in providing emotional attitude, has the advantage of voice There is nothing comparable to this supplementary information. Social expression can more clearly express self emotion, communication between the two sides closer to the distance between each other, and even "apictureisworthathousandwords" vivid effect this, in line with the development trend of the virtual social 11 temperature social experience. In the first chapter, the needs of the times on popular social expression, to explore the changing needs of the audience, the second chapter of "Dili classic emoticons to FB" in case analysis, trying to explain the emoticons convey visual features, and discussed respectively from the two aspects of the style and characteristics of the deep surface. The surface from the outside to the inside in the style of a collage and parody, exaggerated emotional expression so as to deconstruct the expression of social authority, grassroots position etc. The deep characteristics of the footnote, while the deep characteristics of social expression due to visual performance surface style and more profound and powerful. The third chapter is the innovation of this paper and the emphasis will set construction case of emoticons for specific analysis, to explore its digestion resistance in rebellion, and identity in the agenda setting in centrifugal, resonance, and induced for expression of social construction of new discourse space, construction of group identity, construct the personality spirit of entertainment and the construction of inclusive multicultural form. The last chapter points out that the construction of social expression and the limitation of the corresponding countermeasures.

【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：C912.1

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本文編號(hào)：1675001