本文選題：“剩女”　切入點：電視媒體　出處：《山東師范大學(xué)》2014年碩士論文

【摘要】：2007年8月，教育部與國家語言工作委員會聯(lián)合發(fā)布了《2006年中國語言生活狀況報告》，“剩女”作為新生代漢語詞匯入選，這一詞匯自2003年在網(wǎng)絡(luò)上首次亮相以來，至此算是“名正言順”的正式躍入公眾視野�！笆Ｅ币辉~不斷被建構(gòu)和發(fā)展，甚至成為媒體傳播的萬能不老話題。“剩女”作為一新生群體，一時間成為媒體爭相報道的“寵兒”，在媒體無規(guī)則般的海量報道中，“剩女”不斷被周而復(fù)始的議程設(shè)置和偏向化傳播，導(dǎo)致的最終結(jié)果是，其真實面目被遮蔽，夸張化的形象被誤解。 本文以“剩女”為研究對象，以電視媒體的典型代表傳播形式電視劇和電視娛樂節(jié)目為例，從電視媒體過度傳播制造“剩女”從而虛構(gòu)出一種與實際不相符合的“剩女”假象入手，簡要分析電視媒體的性別話語偏向傳播，并用傳播學(xué)的相關(guān)理論知識加以分析，最后提出建設(shè)性的意見和建議。 首先，本文先對“剩女”這一具有爭議的詞匯進行全方位界定，在社會大語境下解讀這一新生詞匯的來龍去脈及發(fā)展過程。指出“剩女”這一詞本身的意義與社會賦予的概念以及在媒體傳播中形成的習(xí)慣性概念等，簡要點明“剩女”本身的“剩”字所具有的消極性的含義，并揭示真實“剩女”的真正面貌和意義價值，，并非是一個“剩”字就能泯滅的。 然后，筆者選取電視媒體的典型代表——電視劇和電視娛樂節(jié)目，著重分析電視媒體過度消費“剩女”這一話題的過程，從“剩女”題材電視劇中分析電視劇中“剩女”的特點以及電視劇在傳播“剩女”過程中規(guī)律性的著重點；再從電視娛樂相親節(jié)目在展示“剩女”這一群體時的著眼點，簡明扼要地說明電視媒體對“剩女”話題過度消費的現(xiàn)象。 再者，筆者著重分析電視媒體傳播“剩女”話題過程中制造的“剩女”假象，并對這一假象進行簡要說明。通過展示電視媒體塑造的“剩女”類型、建構(gòu)的刻板印象以及對“剩男”群體的自動過濾，并以傳播學(xué)議程設(shè)置理論為分析工具，分析媒介話語權(quán)下的“剩女”制造，得出電視媒體傳播和制造“剩女”是一種性別話語的偏向，這樣的最終結(jié)果是對公眾議程的掩蓋和對“剩女”話題的不斷歪曲。不但會影響受眾對“剩女”真實形象和這一現(xiàn)象的準(zhǔn)確把握，也會無限擴大“剩女”問題，甚至?xí)斐煽只�，產(chǎn)生不良社會效果。 最后，筆者對媒體制造“剩女”現(xiàn)象進行反思，詳細分析媒體制造“剩女”時產(chǎn)生的誤區(qū)及所產(chǎn)生的負效應(yīng)，進而呼吁電視媒體正視“剩女”群體出現(xiàn)的原因，呼吁媒介應(yīng)該科學(xué)設(shè)置議程，在正確的社會語境中進行準(zhǔn)確的大眾傳播，并提出應(yīng)對策略。
[Abstract]:In August 2007, the Ministry of education and the State Language Work Committee jointly issued the report "China language situation in <2006 years," 3S lady "as a new generation of Chinese vocabulary in this vocabulary since 2003 debut in the network, this is the" right and proper "formal step into public view." 3S lady "is a word being constructed and the development of media, and even become a universal old topic." 3S lady "as a new group, a media coverage of the" pet ", in the mass media reported no rules like," 3S lady "is constantly being repeated agenda setting and bias communication, the net result is that its true face obscured, exaggerated image of being misunderstood.
Based on the "3S lady" as the research object, in the television media as the typical form of dissemination of TV dramas and TV entertainment programs as an example, from the television media over spread "3S lady" to manufacture a kind of fiction not consistent with the actual "3S lady" illusion of the brief analysis of gender discourse of TV media bias communication, analysis the relevant theoretical knowledge and communication, and finally puts forward constructive opinions and suggestions.
First of all, this article first on the "3S lady" which has a controversial words comprehensive definition, interpretation of sequence of events and the development process of the new vocabulary in the social context. It is pointed out that the concept of "meaning and social 3S lady" is a word that gives itself and form in media habits of concept, negative brief Dianming "3S lady" itself "left" word has meaning, and reveals the true value and significance of "true face 3S lady", is not a "left" word can disappear.
Then, the author selects a typical representative of TV media, TV series and entertainment TV programs, TV media focuses on the analysis of process of excessive consumption of the topic of "3S lady", from "3S lady" TV series of TV series "3S lady" features and drama in the dissemination of the "3S lady" in the process of a key point; from the TV dating show in the entertainment show "3S lady" of this group is a description of the television media, concise and to the point of excessive consumption of "3S lady" topic of the phenomenon.
Furthermore, the author focuses on the analysis of the TV media "in the process of manufacturing 3S lady" topic "3S lady" illusion, and a brief description of this illusion. Through the display of television media to create a "3S lady" type, the construction of the stereotype of men "groups of automatic filtering, and the dissemination of agenda setting theory as the analysis tools, analysis of media discourse under the" 3S lady ", that TV media and manufacturing" 3S lady "is a kind of bias of gender discourse, so the final result is on the public agenda and continue to cover the distortion of" 3S lady "topic. It will not only affect the audience to accurately grasp the true image of" 3S lady "and this phenomenon, also can expand indefinitely" 3S lady ", and even cause panic, resulting in adverse social effects.
Finally, the author makes reflections on media manufacturing "3S lady" phenomenon, the negative effect of misunderstanding with analysis of media manufacturing "3S lady" and produced, then called TV media "3S lady" face group, urged the media should set up scientific agenda, accurate mass communication in the correct social context. And put forward some countermeasures.

【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：C913.68

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