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社會(huì)責(zé)任與在非中國(guó)農(nóng)業(yè)企業(yè)本土化策略分析——對(duì)坦桑尼亞某中資農(nóng)場(chǎng)的工商人類學(xué)研究

發(fā)布時(shí)間:2018-02-20 23:13

  本文關(guān)鍵詞: 在非中國(guó)農(nóng)業(yè)企業(yè) 企業(yè)社會(huì)責(zé)任 本土化 工商人類學(xué) 利益相關(guān)者 出處:《青海民族研究》2017年03期  論文類型:期刊論文


【摘要】:本土化是中國(guó)農(nóng)業(yè)企業(yè)在非經(jīng)營(yíng)的必經(jīng)階段,而履行社會(huì)責(zé)任有利于推動(dòng)這一進(jìn)程。中國(guó)農(nóng)業(yè)企業(yè)在非履行社會(huì)責(zé)任的方式體現(xiàn)為創(chuàng)造就業(yè),拉升經(jīng)濟(jì),參與非洲當(dāng)?shù)厣鐣?huì)公共事業(yè),承擔(dān)援助項(xiàng)目和傳播農(nóng)業(yè)技術(shù)。坦桑尼亞一中資農(nóng)場(chǎng)的工商人類學(xué)研究表明:對(duì)內(nèi)網(wǎng)利益相關(guān)者履行社會(huì)責(zé)任有利于企業(yè)人力資本及管理的本土化,對(duì)價(jià)值鏈利益相關(guān)者履行社會(huì)責(zé)任有利于企業(yè)營(yíng)銷的本土化,對(duì)非價(jià)值鏈利益相關(guān)者履行社會(huì)責(zé)任有利于企業(yè)公共關(guān)系及資源獲取的本土化。究其根本,該中資農(nóng)場(chǎng)將企業(yè)的關(guān)系文化與社會(huì)責(zé)任有機(jī)地結(jié)合,改善了企業(yè)與利益相關(guān)者的關(guān)系,而利益相關(guān)者作為企業(yè)的代理人推動(dòng)了企業(yè)的本土化。
[Abstract]:Localization is a necessary stage for Chinese agricultural enterprises in non-operation, and fulfilling social responsibility is conducive to promoting this process. The way that Chinese agricultural enterprises do not fulfill their social responsibilities is to create jobs and boost the economy. Participation in local social services in Africa, Undertaking assistance projects and disseminating agricultural technology. Business anthropology studies on a Chinese-owned farm in Tanzania show that social responsibility to stakeholders in the Intranet is conducive to the localization of human capital and management of enterprises. Performing social responsibility to value chain stakeholders is beneficial to the localization of enterprise marketing, and to non-value chain stakeholders is beneficial to the localization of corporate public relations and access to resources. The Chinese-funded farm organically combines the corporate relationship culture with social responsibility, which improves the relationship between the enterprise and the stakeholders, and the stakeholder as the agent of the enterprise promotes the localization of the enterprise.
【作者單位】: 中國(guó)農(nóng)業(yè)大學(xué);浙江大學(xué)城市學(xué)院;
【基金】:國(guó)家留學(xué)基金“國(guó)家建設(shè)高水平大學(xué)公派研究生項(xiàng)目”資助,資助編號(hào):201506350100
【分類號(hào)】:C912.4
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本文編號(hào):1520302

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