【摘要】：新世紀以來,互聯(lián)網(wǎng)技術(shù)的發(fā)展日新月異,新的傳播工具如雨后春筍,互聯(lián)網(wǎng)的應用也擴大到生產(chǎn)生活的方方面面,網(wǎng)絡(luò)時代已強勢進入。傳播方式的創(chuàng)新,傳播理念的轉(zhuǎn)變,使得網(wǎng)絡(luò)成為人們?nèi)粘Ｉ畈豢煞指畹囊徊糠?并逐漸與現(xiàn)實社會走向交融。面對新的形勢發(fā)展,如何加強馬克思主義大眾化的建設(shè),加快探索馬克思主義大眾化的傳播方式,既是馬克思主義理論的本質(zhì)要求,又是網(wǎng)絡(luò)時代的現(xiàn)實需要,意義深遠。本文以馬克思主義大眾化的網(wǎng)絡(luò)傳播為主線,通過對網(wǎng)絡(luò)信息傳播、網(wǎng)絡(luò)意見自由化、網(wǎng)絡(luò)語言特點的分析,闡釋馬克思主義大眾化在網(wǎng)絡(luò)條件下會遇到的現(xiàn)實困境。同時,利用網(wǎng)絡(luò)傳播學相關(guān)原理,結(jié)合其特征,從傳播者、受眾需求、傳播渠道、傳播效果四個層面尋找能夠解決實際困境的方法。第一章簡要論述馬克思主義大眾化是什么和馬克思主義大眾化的意義,網(wǎng)絡(luò)發(fā)展和使用的現(xiàn)狀。第二章重點分析馬克思主義大眾化在網(wǎng)絡(luò)傳播中的困境,以網(wǎng)絡(luò)信息多元化、網(wǎng)絡(luò)意見自由化和網(wǎng)絡(luò)語言通俗化為例。第三章尋找困境的解決方法,從馬克思主義大眾化復合型人才培養(yǎng)、重視民生問題、創(chuàng)新網(wǎng)絡(luò)傳播方式、豐富馬克思主義理論符號形式和輿論引導五個方面,詳細給出具體的路徑方法。本文旨在探討馬克思主義大眾化的網(wǎng)絡(luò)傳播路徑。馬克思主義要想在網(wǎng)絡(luò)時代指導實踐,就必須在網(wǎng)絡(luò)上大眾化。
[Abstract]:Since the new century, with the rapid development of Internet technology, new communication tools such as bamboo shoots, the application of the Internet has also expanded to all aspects of production and life, the Internet era has entered strongly. The innovation of communication mode and the change of communication idea make the network become an inseparable part of people's daily life, and gradually blend with the real society. Facing the development of the new situation, how to strengthen the construction of the popularization of Marxism and speed up the exploration of the mode of dissemination of the popularization of Marxism is not only the essential requirement of Marxist theory, but also the realistic need of the network age, which has far-reaching significance. This paper takes the network communication of Marxism popularization as the main line, through the analysis of the network information dissemination, the network opinion liberalization, the network language characteristic, explains the realistic predicament that the Marxism popularization will encounter under the network condition. At the same time, using the relevant principles of network communication, combining its characteristics, from the communicators, audience needs, communication channels, communication effects to find out four levels of solutions to the actual plight. The first chapter briefly discusses what the popularization of Marxism is and the significance of the popularization of Marxism, the current situation of network development and application. The second chapter focuses on the plight of Marxism popularization in the network dissemination, taking the network information diversification, the network opinion liberalization and the network language popularization as examples. The third chapter looks for the solution to the dilemma, from five aspects: the cultivation of Marxism's popularized talents, the importance of people's livelihood, the innovation of network communication, the enrichment of Marxist theoretical symbol form and the guidance of public opinion. The specific path method is given in detail. The purpose of this paper is to discuss the network communication path of Marxism popularization. If Marxism wants to guide practice in the network age, it must be popularized on the network.
【學位授予單位】：南方醫(yī)科大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G206;D61

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本文編號：2312802