【摘要】：馬克思主義大眾化是馬克思主義理論的本質(zhì)要求,同時(shí)也是建設(shè)中國(guó)特色社會(huì)主義的現(xiàn)實(shí)需要。隨著網(wǎng)絡(luò)信息技術(shù)的飛速發(fā)展,我國(guó)已進(jìn)入網(wǎng)絡(luò)時(shí)代,在這樣的時(shí)代背景下,積極利用新興網(wǎng)絡(luò)傳媒,推進(jìn)馬克思主義大眾化,不僅有利于實(shí)現(xiàn)馬克思主義自身價(jià)值訴求,也有利于確立中國(guó)特色社會(huì)主義的道路自信、理論自信與制度自信。本文在對(duì)網(wǎng)絡(luò)與馬克思主義大眾化的涵義以及運(yùn)用網(wǎng)絡(luò)推進(jìn)馬克思主義大眾化的意義深入把握的前提下,從傳播環(huán)境、信息資源、傳播渠道、主體素質(zhì)以及客體范圍五個(gè)角度,分析了網(wǎng)絡(luò)時(shí)代背景下馬克思主義大眾化所面臨的機(jī)遇與挑戰(zhàn),指出網(wǎng)絡(luò)優(yōu)化了馬克思主義大眾化的傳播環(huán)境,豐富了馬克思主義大眾化的信息資源,拓展了馬克思主義大眾化的傳播渠道,提高了馬克思主義大眾化的主體素質(zhì),擴(kuò)大了馬克思主義大眾化的客體范圍;同時(shí)指出網(wǎng)絡(luò)環(huán)境開(kāi)放化和復(fù)雜化增加了馬克思主義大眾化的風(fēng)險(xiǎn)性,網(wǎng)絡(luò)信息多元化和自由化影響了馬克思主義大眾化的科學(xué)性,網(wǎng)絡(luò)傳播同質(zhì)化和單一化削弱了馬克思主義大眾化的吸引力,網(wǎng)絡(luò)宣傳隊(duì)伍素質(zhì)參差不齊制約了馬克思主義大眾化的有效性,網(wǎng)絡(luò)傳播受眾存在空白地帶降低了馬克思主義大眾化的輻射力。在深入分析網(wǎng)絡(luò)時(shí)代背景下馬克思主義大眾化所面臨的機(jī)遇與挑戰(zhàn)的基礎(chǔ)上,本文研究得出網(wǎng)絡(luò)時(shí)代馬克思主義大眾化的路徑選擇。通過(guò)健全網(wǎng)絡(luò)法律法規(guī)、完善網(wǎng)絡(luò)管理制度、提高網(wǎng)絡(luò)技術(shù)水平來(lái)營(yíng)造積極向上、運(yùn)轉(zhuǎn)有序的網(wǎng)絡(luò)環(huán)境,;通過(guò)增加網(wǎng)絡(luò)馬克思主義資源數(shù)量、提高網(wǎng)絡(luò)馬克思主義資源的質(zhì)量、豐富網(wǎng)絡(luò)馬克思主義資源的形式來(lái)優(yōu)化網(wǎng)絡(luò)馬克思主義資源;通過(guò)利用微博與社交網(wǎng)站等交流平臺(tái)、鼓勵(lì)紅色網(wǎng)絡(luò)文學(xué)創(chuàng)作以及相關(guān)宣傳視頻的制作、發(fā)揮手機(jī)網(wǎng)絡(luò)在馬克思主義傳播過(guò)程中的作用來(lái)探索馬克思主義網(wǎng)絡(luò)傳播渠道;通過(guò)樹(shù)立運(yùn)用網(wǎng)絡(luò)推進(jìn)馬克思主義大眾化的意識(shí)、提升網(wǎng)絡(luò)宣傳隊(duì)伍的馬克思主義理論素養(yǎng)、提高網(wǎng)絡(luò)宣傳隊(duì)伍的業(yè)務(wù)水平來(lái)建立高層次、專業(yè)化的網(wǎng)絡(luò)宣傳隊(duì)伍;通過(guò)加強(qiáng)網(wǎng)絡(luò)基礎(chǔ)設(shè)施建設(shè)與網(wǎng)絡(luò)知識(shí)的普及、把握網(wǎng)絡(luò)受眾的構(gòu)成與訴求、提高網(wǎng)絡(luò)受眾的道德素質(zhì)與法律意識(shí)來(lái)擴(kuò)大網(wǎng)絡(luò)受眾群體的深度與廣度。
[Abstract]:The popularization of Marxism is not only the essential requirement of Marxist theory, but also the realistic need of building socialism with Chinese characteristics. With the rapid development of the network information technology, our country has entered the network age. Under this background, it is not only beneficial to realize the value appeal of Marxism, but also to make active use of the new network media to promote the popularization of Marxism. Also conducive to the establishment of socialism with Chinese characteristics road confidence, theoretical confidence and confidence in the system. On the premise of deeply grasping the meaning of the popularization of network and Marxism and the significance of using the network to promote the popularization of Marxism, this paper focuses on five angles: communication environment, information resources, communication channel, subject quality and object scope. This paper analyzes the opportunities and challenges faced by the popularization of Marxism under the background of the network age, and points out that the network has optimized the communication environment of the popularization of Marxism and enriched the information resources of the popularization of Marxism. It expands the channel of the popularization of Marxism, improves the quality of the subject of the popularization of Marxism, and expands the scope of the object of the popularization of Marxism. At the same time, it is pointed out that the opening and complication of network environment increase the risk of popularization of Marxism, and the diversification and liberalization of network information affect the scientific nature of the popularization of Marxism. The homogeneity and simplification of network communication weaken the attraction of Marxism popularization, and the uneven quality of network propaganda team restricts the validity of Marxism popularization. The network dissemination audience exists the blank area to reduce the Marxism popularizing radiation power. Based on the deep analysis of the opportunities and challenges faced by the popularization of Marxism under the background of the network age, this paper studies the path choice of the popularization of Marxism in the network age. By improving the laws and regulations of the network, perfecting the network management system, raising the level of network technology to create a positive and orderly network environment, increasing the quantity of network Marxist resources and improving the quality of network Marxist resources, Enrich the form of network Marxist resources to optimize network Marxist resources; by using such communication platforms as Weibo and social networking sites, encourage the creation of red online literature and the production of related propaganda videos. Give full play to the role of the mobile phone network in the process of the dissemination of Marxism to explore the channels of network dissemination of Marxism; promote the awareness of the popularization of Marxism through the use of the network, and enhance the Marxist theoretical literacy of the network propaganda team. Improve the professional level of the network propaganda team to establish a high-level, professional network propaganda team, through strengthening the network infrastructure construction and network knowledge popularization, grasp the network audience composition and demand, Improve the moral quality and legal consciousness of the network audience to expand the depth and breadth of the network audience group.
【學(xué)位授予單位】：延安大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：D61;G206

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本文編號(hào)：2229918