發(fā)布時(shí)間：2018-02-04 02:48

  本文關(guān)鍵詞： 虛擬品牌社區(qū) 創(chuàng)新氛圍 外向型知識(shí)共創(chuàng) 內(nèi)部人身份認(rèn)知 知識(shí)勢差　出處：《科學(xué)學(xué)與科學(xué)技術(shù)管理》2017年11期 　論文類型：期刊論文

【摘要】：基于理論分析及對10個(gè)智能手機(jī)品牌社區(qū)中230位參與創(chuàng)新顧客的大樣本問卷調(diào)查和結(jié)構(gòu)方程模型分析,結(jié)果發(fā)現(xiàn):虛擬品牌社區(qū)創(chuàng)新氛圍的任務(wù)導(dǎo)向、社區(qū)支持和顧客賦權(quán)維度對顧客內(nèi)部人身份認(rèn)知均有顯著正向影響;內(nèi)部人身份認(rèn)知在任務(wù)導(dǎo)向與外向型知識(shí)共創(chuàng)的正向影響關(guān)系中起完全中介作用,在社區(qū)支持、顧客賦權(quán)與外向型知識(shí)共創(chuàng)的正向影響關(guān)系中起部分中介作用;知識(shí)勢差在內(nèi)部人身份認(rèn)知與外向型知識(shí)共創(chuàng)的正向影響關(guān)系中起負(fù)向調(diào)節(jié)作用。
[Abstract]:Based on theoretical analysis and large sample questionnaire survey and structural equation model analysis of 230 innovative customers in 10 smart phone brand communities, the results show that: the task orientation of innovation atmosphere in virtual brand community. The dimensions of community support and customer empowerment have significant positive effects on the identity cognition of customer insiders. The identity cognition of insiders plays a full intermediary role in the positive impact relationship between task-oriented and extroverted knowledge creation, and partly mediates the positive influence relationship between community support, customer empowerment and extroverted knowledge creation. Knowledge potential difference plays a negative role in the positive relationship between identity cognition and extroverted knowledge creation.
【作者單位】： 浙江工商大學(xué)工商管理學(xué)院;
【基金】：國家社會(huì)科學(xué)基金項(xiàng)目(14BGL197) 浙江省自然科學(xué)基金項(xiàng)目(LY15G020004)
【分類號(hào)】：D669.3
【正文快照】： 0引言 在動(dòng)態(tài)性日益增強(qiáng)的市場環(huán)境中,與合作伙伴甚至競爭對手進(jìn)行“共同創(chuàng)造”,已逐漸成為企業(yè)獲取并保持競爭優(yōu)勢的重要途徑[1]。與此同時(shí),知識(shí)作為關(guān)鍵性的戰(zhàn)略資源和競爭要素,其創(chuàng)造難度和風(fēng)險(xiǎn)也在不斷增大,單個(gè)企業(yè)往往很難繼續(xù)勝任獨(dú)自進(jìn)行知識(shí)創(chuàng)造的角色[2]。充分利用，

本文編號(hào)：1489099