本文關(guān)鍵詞：電子商務(wù)環(huán)境下倫理問題及對策探討，由筆耕文化傳播整理發(fā)布。

電子商務(wù)環(huán)境下倫理問題及對策探討 Ethical issues and Countermeasures in e-commerce environment

作者：韓偉偉 作者本人請參看權(quán)利申明

導(dǎo)師姓名：李露亮

學(xué)位授予單位：中原工學(xué)院

授予學(xué)位：碩士

學(xué)位年度：2014

專業(yè)：科學(xué)技術(shù)哲學(xué)

關(guān)鍵詞：

摘要:

最近幾年來，跟著收集技巧的日益完美與收集付出平安性的賡續(xù)進(jìn)步，電子商務(wù)獲得了疾速生長。因為電子商務(wù)為生意業(yè)務(wù)兩邊勤儉了生意業(yè)務(wù)本錢，它在市場中生意業(yè)務(wù)總量中的占比也賡續(xù)進(jìn)步，影響并轉(zhuǎn)變著傳統(tǒng)的生意業(yè)務(wù)形式。但因為在互聯(lián)網(wǎng)技巧與電子商務(wù)的敏捷成長進(jìn)程中本身的特色，由此發(fā)生的生意業(yè)務(wù)量的增加與好處驅(qū)動，和與之配套的司法標(biāo)準(zhǔn)與品德倫理標(biāo)準(zhǔn)還沒有完美，招致了一系列的新的電子商務(wù)倫理成績的產(chǎn)生。本文重要從以下幾個層面來論述電子商務(wù)中涌現(xiàn)的倫理成績：起首，收集信息宣布層面的收集倫理成績，包含虛偽產(chǎn)物信息充滿市場、渣滓告白商品信息眾多兩個方面；其次，電子商務(wù)生意業(yè)務(wù)技巧層面的收集倫理成績，，付出對象的平安性成績和物流配送成績；最初，電子商務(wù)生意業(yè)務(wù)形式中信息紕謬稱與欠妥信息所招致的收集倫理成績。這些發(fā)生于電子商務(wù)生意業(yè)務(wù)進(jìn)程中的倫理成績，源于感性經(jīng)濟人尋求好處的念頭，具有本身本錢-收益比擬的產(chǎn)生學(xué)邏輯及其特色。筆者以為并強調(diào)，只要對電子商務(wù)生意業(yè)務(wù)形式生意業(yè)務(wù)主體的好處念頭、本錢-收益比擬及其特點停止深刻地思慮，能力更好掌握其發(fā)生的機理，并有針對性地提出對策建議。本文起首經(jīng)由過程根本假定與基本實際描寫，為論文剖析框架供給一個邏輯基本、剖析對象與研討途徑；文章第二部門論述了電子商務(wù)的界說與電子商務(wù)的四年夜生意業(yè)務(wù)形式類型，對電子商務(wù)倫理停止了界定，并對其特色停止了論述；文章第三部門與第四部門緊扣電子商務(wù)本身的特色，解釋了電子商務(wù)情況下的收集倫理成績的類型和它們發(fā)生的經(jīng)濟學(xué)緣由；文章最初從收集技巧、電子商務(wù)生意業(yè)務(wù)軌制與政策、新的品德倫理構(gòu)建三個方面為成績的處理提出對策。文章的立異點在于，為傳統(tǒng)的經(jīng)濟生意業(yè)務(wù)行動與品德倫理行動的兩分法供給同一的人道基本與同一的剖析對象，以便把二者歸入到一個邏輯上前后分歧的框架中。

Abstract:

In recent years, along with the network technology is increasingly perfect and collected to pay the ceaseless progress of safety, electronic commerce obtained rapid growth. Because e-commerce business on both sides of diligence and the transaction cost, it in the market business total accounted for than also rise ceaselessly, influence and change the traditional business form. But because of the characteristics in Internet technology and e-commerce of agile development process itself, resulting in the trading volume increases and the benefits driven, and matching with the judicial standard and the moral and ethical standards also has not been perfect, lead to a series of new e-commerce ethical issues. The important discusses the electronic commerce emerged in the ethical issues from the following aspects: first and foremost, to collect information level collection of ethical issues announced, contain spurious product information is full of markets, waste product advertisement information many two aspects; secondly, e-commerce business skills level collection of ethical issues, object to pay the security problems and logistics and distribution problems. Initially, incurred the e-commerce business form in information PI perverted and defect information collected ethics results. These results in the process of the business process of the electronic commerce, the idea that the emotional economic person seeks the benefit, and has the characteristics of its own cost and profit comparison. The author thinks and stressed that, as long as the subject of the electronic commerce business forms business benefit idea, cost - benefit compare features and stop thinking deeply about, the ability to better grasp the mechanism of its occurrence and to put forward countermeasures and suggestions. This paper through the basic assumptions and basic framework for the analysis of the actual description, provide a basic logic analysis, object and research approach; the second part of the article discusses the four major types of business form definition of e-commerce and e-commerce, stop the definition of e-commerce ethics, and its characteristics are described; the the third sector and the fourth sector to e-commerce features, explains the reasons of economics ethics problem of e-commerce type collection case and they occur; this article originally collected from e-commerce business skills, system and policy, the new moral ethics in three aspects as performance measures. The innovation points of the article is that the supply of dichotomy between traditional economic business action and the moral and ethical actions with a humanitarian basic analysis of objects with the same in order to two classified into a logically consistent framework.

目錄:

摘要4-5ABSTRACT5-61.引言9-15    1.1 選題的背景和意義9    1.2 研究理論基礎(chǔ)與基本假設(shè)9-13        1.2.1 理論基礎(chǔ)9-12        1.2.2 基本假設(shè)與基本分析工具12-13    1.3 研究目標(biāo)、方法與內(nèi)容13-14    1.4 創(chuàng)新點14-152.電子商務(wù)交易模式概述15-21    2.1 電子商務(wù)定義與電子商務(wù)交易模式15-16        2.1.1 電子商務(wù)定義15        2.1.2 電子商務(wù)交易模式類型15-16    2.2 新交易模式的技術(shù)意義16-19        2.2.1 電子商務(wù)交易模式的發(fā)展現(xiàn)狀16-18        2.2.2 新交易模式的技術(shù)意義18-19    2.3 電子商務(wù)倫理概述19-21        2.3.1 電子商務(wù)倫理定義19        2.3.2 電子商務(wù)倫理的主要特性19-213.電子商務(wù)交易模式下的新倫理問題21-26    3.1 網(wǎng)絡(luò)信息發(fā)布層面的倫理問題21-22        3.1.1 虛假商品信息充斥市場21        3.1.2 垃圾廣告商品信息泛濫21-22    3.2. 電子商務(wù)交易層面的倫理問題22-23        3.2.1 支付工具的安全性問題22-23        3.2.2 物流配送問題23    3.3 網(wǎng)絡(luò)人際交往層面的倫理問題23-26        3.3.1 信息不對稱導(dǎo)致的道德風(fēng)險與逆向選擇23-24        3.3.2 消費者隱私安全受到侵犯24-25        3.3.3 商家知識產(chǎn)權(quán)缺乏保護(hù)25-264.電子商務(wù)倫理問題產(chǎn)生的根源26-32    4.1 網(wǎng)絡(luò)自身的結(jié)構(gòu)缺陷是構(gòu)成電子商務(wù)倫理問題的技術(shù)根源26-28        4.1.1 網(wǎng)絡(luò)技術(shù)存在安全漏洞26        4.1.2 現(xiàn)有技術(shù)保護(hù)功能具有局限性26-27        4.1.3 網(wǎng)絡(luò)社會的虛擬性使得倫理道德約束弱化27-28    4.2 立法滯后和制度欠缺是構(gòu)成電子商務(wù)倫理問題的制度根源28-29        4.2.1 壟斷與權(quán)利造成的租金致使尋租泛濫28        4.2.2 電子商務(wù)立法的滯后28-29        4.2.3 電子商務(wù)認(rèn)證服務(wù)監(jiān)管體系不完善29    4.3 網(wǎng)絡(luò)主體價值觀念的誤區(qū)是構(gòu)成電子商務(wù)倫理問題的文化根源29-32        4.3.1 市場化改革的單兵突進(jìn)致使傳統(tǒng)誠信觀念的斷裂29-30        4.3.2 中國傳統(tǒng)觀念中契約精神的缺失加劇了世俗化過程中的機會主義行為30        4.3.3 信息不對稱致使道德風(fēng)險與逆向選擇蔓延30-325.解決電子商務(wù)倫理問題的對策思考32-38    5.1 完善電子商務(wù)中的科技保護(hù)手段32-33        5.1.1 加大國家對技術(shù)層面的宏觀調(diào)控32        5.1.2 加強對技術(shù)安全的研究力度32-33    5.2 完善電子商務(wù)交易制度和政策33-36        5.2.1 建立商業(yè)體系第三方信用服務(wù)機構(gòu)33-34        5.2.2 建立商戶和消費者信用檔案34        5.2.3 完善電子商務(wù)法律法規(guī)建設(shè)34-35        5.2.4 完善物流體系建設(shè)35-36    5.3 引導(dǎo)形成網(wǎng)絡(luò)時代新倫理道德36-38        5.3.1 批判的繼承中國傳統(tǒng)文化36        5.3.2 強化社會輿論的道德評價36-37        5.3.3 加強對網(wǎng)絡(luò)道德主體的教育37-386.結(jié)語38-39參考文獻(xiàn)39-41附錄：研究生學(xué)習(xí)期間發(fā)表論文41-42致謝42-43

參考文獻(xiàn)

  本文關(guān)鍵詞：電子商務(wù)環(huán)境下倫理問題及對策探討，由筆耕文化傳播整理發(fā)布。