【摘要】：自中國加入WTO以來,許多具有影響力的國外雜志進入中國廣闊的雜志市場,在此背景下,近年來國內(nèi)的人文社科類地理雜志《中國國家地理》,一方面在不斷學習外來先進經(jīng)驗,建立自已的品牌體系;另一方面在不斷提升自身品質(zhì),努力打造具有中國本土特色的品牌形象。而面對當今激烈的市場競爭及未來發(fā)展的需要,該雜志更應該正視未來市場的趨勢和受眾的多元化需求,拿出應對的發(fā)展策略,進一步變革策劃方向和設計思路,更以突出品牌形象為重點,將雜志真正打造成能代表中國本土的人文社科類地理雜志。 本文試從分析《中國國家地理》雜志當前在策劃與設計中成功經(jīng)驗與存在的問題入手,論述其發(fā)展歷程中設計形態(tài)的諸多演變,探討其發(fā)展策略下的運行方向及實際效果。并以策劃與設計前景為重點對重塑雜志的品牌形象展開思考、形成自已的觀點、提出合理性建議。 本論文通過以社會文化企業(yè)的實例為選題范圍,對其策劃與設計方面做重點的選題研究及思考,以期能站在較高的高度,提高自已的理論水平,鍛煉自己的分析問題和解決問題的能力。
[Abstract]:Since China joined the WTO, many influential foreign magazines have entered the vast magazine market in China. Against this background, in recent years, China's Humanities and Social Sciences Geographic Magazine "National Geography of China" has been published in recent years. On the one hand, in the continuous learning of foreign advanced experience, the establishment of their own brand system; On the other hand, in the continuous improvement of their own quality, strive to create a brand image with the local characteristics of China. In the face of today's fierce market competition and the needs of future development, the magazine should also face up to the trend of the future market and the diversified needs of the audience, come up with the corresponding development strategies, and further change the direction of planning and design ideas. To highlight the brand image as the focus, the magazine will truly become a representative of China's local humanities and social science geography magazine. This paper begins with the analysis of the successful experiences and problems existing in the planning and design of the Journal of National Geography of China, discusses the evolution of the design form in the course of its development, and probes into its running direction and practical effect under its development strategy. Based on the prospect of planning and design, the author thinks about the brand image of the magazine, forms his own point of view, and puts forward some reasonable suggestions. By taking the example of sociocultural enterprise as the scope of the topic selection, this paper focuses on the research and thinking on its planning and design so as to be able to stand at a higher level and improve its own theoretical level. Exercise your ability to analyze and solve problems.
【學位授予單位】：南京藝術學院
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G232.1

【引證文獻】

相關碩士學位論文 前1條

1 劉艷利;《中國海事》雜志轉(zhuǎn)企改制后經(jīng)營策略研究[D];西南交通大學;2012年

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本文編號：2449283