【摘要】：數(shù)字出版用戶培育是以吸引并滿足數(shù)字出版產(chǎn)品、技術(shù)、服務(wù)的使用者為基本目的,培養(yǎng)他們的使用習(xí)慣和付費(fèi)習(xí)慣,使其達(dá)到對(duì)數(shù)字出版產(chǎn)品、技術(shù)、服務(wù)的忠誠(chéng)。不管是數(shù)字出版潛在的用戶,還是現(xiàn)有的用戶,都是數(shù)字出版用戶培育的對(duì)象。本文主要從我國(guó)數(shù)字出版用戶培育的主體入手,分析目前我國(guó)數(shù)字出版用戶培育的階段成果,指出數(shù)字出版用戶培育目前存在的問題。其問題不僅僅包括數(shù)字出版用戶的需求未得到滿足,數(shù)字出版用戶的付費(fèi)意愿比較低,同時(shí)數(shù)字出版的侵權(quán)現(xiàn)象和數(shù)字閱讀終端存在的問題也影響了數(shù)字出版用戶的培育。每種問題都有不同的成因,從這些問題和成因入手,我國(guó)數(shù)字出版用戶培育需要不斷進(jìn)行優(yōu)化。數(shù)字出版時(shí)代,用戶的閱讀需求、閱讀習(xí)慣、閱讀模式等已經(jīng)與傳統(tǒng)出版時(shí)代相比發(fā)生了比較大的改變。擴(kuò)大數(shù)字出版用戶規(guī)模,讓用戶更具粘性,對(duì)企業(yè)來說是市場(chǎng)的需求,對(duì)整個(gè)行業(yè)來說,數(shù)字出版用戶培育是數(shù)字出版時(shí)代發(fā)展的重要課題。數(shù)字出版用戶培育需要實(shí)現(xiàn)數(shù)字出版內(nèi)容精品化和個(gè)性化,實(shí)現(xiàn)產(chǎn)品付費(fèi)模式多元化,數(shù)字出版知識(shí)服務(wù)人性化等,不斷提升用戶使用終端的體驗(yàn)。同時(shí)用戶的信息安全不容忽視,數(shù)字出版用戶培育要求能夠加大對(duì)用戶信息安全的保護(hù),另外數(shù)字出版用戶培育也需要行業(yè)的推動(dòng)作用以及法律的保障。
[Abstract]:The purpose of digital publishing user cultivation is to attract and satisfy the users of digital publishing products, technologies and services, and to cultivate their user habits and payment habits, so as to achieve their loyalty to digital publishing products, technologies and services. Whether digital publishing potential users or existing users, digital publishing users are nurtured. This paper starts with the main body of the cultivation of digital publishing users in our country, analyzes the stage achievements of the cultivation of digital publishing users in China, and points out the problems existing in the cultivation of digital publishing users at present. The problems include not only the unsatisfied demand of the digital publishing users, but also the low willingness of the digital publishing users to pay. At the same time, the infringement phenomenon of the digital publishing and the problems existing in the digital reading terminal also affect the cultivation of the digital publishing users. There are different causes for each kind of problems. From these problems and causes, the cultivation of digital publishing users in China needs to be continuously optimized. In the era of digital publishing, users' reading needs, reading habits, reading patterns and so on have changed greatly compared with the traditional publishing era. It is the demand of market for enterprises to expand the scale of digital publishing users and make users more sticky. For the whole industry, the cultivation of digital publishing users is an important subject in the development of digital publishing era. The cultivation of digital publishing users needs to realize the refinement and personalization of digital publishing content, the diversification of product payment mode, the humanization of digital publishing knowledge service, and so on, so as to improve the user's experience of using terminal. At the same time, the information security of users can not be ignored. The cultivation of digital publishing users can enhance the protection of users' information security. In addition, the cultivation of digital publishing users also needs the promotion of the industry and the protection of the law.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G230.7
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本文編號(hào)：2449346