符號學視角下的男性時尚雜志
發(fā)布時間：2019-02-12 08:26
【摘要】：我國內地男性時尚雜志自上世紀90年代誕生以來,發(fā)展蒸蒸日上,十多年里,不斷有新的雜志進入市場,如《男人裝》、《名牌》、《摩登紳士》、《GQ》等等,也有《時尚先生》這樣的老牌男性時尚雜志保持既有的風格,走出了自己的品牌之路。這些年來,時尚雜志不再由女性時尚雜志獨掌局面,男性時尚雜志憑著逐年增長的銷售量,以及良好的發(fā)展勢頭,逐步擁有了自己的一席之地,在國內文化雜志市場上成為不可忽視的一員。 男性時尚雜志作為一種文化媒介,它也參與到社會文化的建設中,履行其應有的媒介責任,那么男性時尚雜志建構了什么樣的社會文化,又是如何建構的?本文在這一現(xiàn)狀的基礎上,將中國第一本真正意義上的男性時尚雜志《時尚先生》,作為研究男性時尚雜志這個整體的個案,從符號學的視角,對男性時尚雜志與社會文化之間的關聯(lián)進行考察。這需要在社會網絡的大環(huán)境里,生產、消費、又生產的循環(huán)過程中來考察男性時尚雜志是如何運作的。從符號學的理論來說,男性時尚雜志作為一個符碼,在符碼運行機制的內、外結構上有其特點。因此本文的主要內容是,第一章,介紹符號學基本理論以及男性時尚雜志符碼的特點。第二章,主要分析男性時尚雜志符碼的內結構特點,從實體層分析男性時尚雜志是如何表達意義的,對意義層進行解碼,看男性時尚雜志符碼傳遞了哪些社會文化信息。第三章,從男性時尚雜志符碼的外結構來分析這些社會文化信息是如何通過生產與消費在社會中流通的。本文從男性時尚雜志符碼的內、外兩方面結構對男性時尚雜志符碼的運行機制進行研究,考察男性時尚雜志符碼的文化建構功能如何實現(xiàn)。 通過研究,可以看到男性時尚雜志通過語言符號的形象性,以及圖像媒介的虛構性,創(chuàng)造快感,直接傳遞和建構意識形態(tài)；在媒介符號的“詩意”的包裝,描摹現(xiàn)場的“可視”、“可信”的效果中構建了中產階級的身份幻想,隱性的傳達了消費主義的意識形態(tài)。在市場經濟體制下,男性時尚雜志在生產上表現(xiàn)為文本的類型化和文本、圖像的拼貼化等特點,而在文本類型和選題制作上體現(xiàn)的相似性,使得雜志傳遞的消費主義意識更自然化,受眾更容易接受。男性時尚雜志通過娛樂性消費和促發(fā)受眾快感、身份想象和理性需求等等欲望的方式來刺激消費,讓受眾和雜志一起完成了生產一消費一生產的循環(huán),而這個過程見證了消費文化的完成機制。
[Abstract]:Since the birth of the men's fashion magazines in the mainland of China in the 1990s, they have been developing rapidly. For more than a decade, new magazines have been coming into the market, such as Men's Wear, famous Brand, Modern Gentlemen, GQ, etc. There are also old-name men's fashion magazines such as Mr. Vogue to maintain their existing style, out of their own brand road. Over the years, fashion magazines are no longer dominated by women's fashion magazines. Men's fashion magazines have gradually gained a place with their growing sales and good momentum of development. In the domestic cultural magazine market to become a member that can not be ignored. As a cultural medium, men's fashion magazine is also involved in the construction of social culture and performs its due media responsibility. What kind of social culture has male fashion magazine constructed, and how? On the basis of the present situation, this paper regards the first truly male fashion magazine in China, "Mr. Fashion", as a case study of the men's fashion magazine as a whole, from the perspective of semiotics. To examine the relationship between men's fashion magazines and social culture. This requires examining how men's fashion magazines work in the context of social networks, in the cycle of production, consumption, and production. From the semiotics theory, as a code, men's fashion magazine has its own characteristics in the internal and external structure of the code operation mechanism. So the main content of this paper is the first chapter, introducing the basic theory of semiotics and the characteristics of men's fashion magazine code. The second chapter mainly analyzes the inner structure characteristics of male fashion magazine code, analyzes how male fashion magazine expresses meaning from entity level, decode meaning layer, and see what social and cultural information male fashion magazine code conveys. Chapter three analyzes how the social and cultural information flows through production and consumption from the external structure of the code of men's fashion magazine. In this paper, the operating mechanism of male fashion magazine code is studied from the internal and external structure of male fashion magazine code, and how to realize the cultural construction function of male fashion magazine code is investigated. Through the research, we can see that male fashion magazines create pleasure, transmit and construct ideology directly through the visualization of language symbols and the hypocrisy of image media. In the "poetic" packaging of the media symbols, the "visual" and "credible" effect of the scene constructs the identity fantasy of the middle class, which implicitly conveys the ideology of consumerism. Under the market economy system, the production of men's fashion magazines is characterized by text typology and text, image collage, etc. So that the magazine conveys a more natural sense of consumerism, more easily accepted by the audience. Men's fashion magazines stimulate consumption by entertaining consumption and stimulating audience pleasure, identity imagination and rational demand, and let the audience and the magazine complete the cycle of production-consumption-production together. And this process witnessed the completion mechanism of consumer culture.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G239.2-F
本文編號：2420252
[Abstract]:Since the birth of the men's fashion magazines in the mainland of China in the 1990s, they have been developing rapidly. For more than a decade, new magazines have been coming into the market, such as Men's Wear, famous Brand, Modern Gentlemen, GQ, etc. There are also old-name men's fashion magazines such as Mr. Vogue to maintain their existing style, out of their own brand road. Over the years, fashion magazines are no longer dominated by women's fashion magazines. Men's fashion magazines have gradually gained a place with their growing sales and good momentum of development. In the domestic cultural magazine market to become a member that can not be ignored. As a cultural medium, men's fashion magazine is also involved in the construction of social culture and performs its due media responsibility. What kind of social culture has male fashion magazine constructed, and how? On the basis of the present situation, this paper regards the first truly male fashion magazine in China, "Mr. Fashion", as a case study of the men's fashion magazine as a whole, from the perspective of semiotics. To examine the relationship between men's fashion magazines and social culture. This requires examining how men's fashion magazines work in the context of social networks, in the cycle of production, consumption, and production. From the semiotics theory, as a code, men's fashion magazine has its own characteristics in the internal and external structure of the code operation mechanism. So the main content of this paper is the first chapter, introducing the basic theory of semiotics and the characteristics of men's fashion magazine code. The second chapter mainly analyzes the inner structure characteristics of male fashion magazine code, analyzes how male fashion magazine expresses meaning from entity level, decode meaning layer, and see what social and cultural information male fashion magazine code conveys. Chapter three analyzes how the social and cultural information flows through production and consumption from the external structure of the code of men's fashion magazine. In this paper, the operating mechanism of male fashion magazine code is studied from the internal and external structure of male fashion magazine code, and how to realize the cultural construction function of male fashion magazine code is investigated. Through the research, we can see that male fashion magazines create pleasure, transmit and construct ideology directly through the visualization of language symbols and the hypocrisy of image media. In the "poetic" packaging of the media symbols, the "visual" and "credible" effect of the scene constructs the identity fantasy of the middle class, which implicitly conveys the ideology of consumerism. Under the market economy system, the production of men's fashion magazines is characterized by text typology and text, image collage, etc. So that the magazine conveys a more natural sense of consumerism, more easily accepted by the audience. Men's fashion magazines stimulate consumption by entertaining consumption and stimulating audience pleasure, identity imagination and rational demand, and let the audience and the magazine complete the cycle of production-consumption-production together. And this process witnessed the completion mechanism of consumer culture.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G239.2-F
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，本文編號：2420252
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