【摘要】： 高校校報作為社會媒體的補(bǔ)充、我國新聞事業(yè)的重要組成部分,作用越來越重要。加強(qiáng)高校校報建設(shè),構(gòu)筑強(qiáng)勢宣傳體系,對于引領(lǐng)校園文化、建設(shè)和諧校園、完成教育的使命有著深遠(yuǎn)意義。因此,對高校校報傳播效果的調(diào)查研究就成為了一個重要的課題。介于個人精力有限,不能在全國范圍內(nèi)進(jìn)行調(diào)查研究,因此選取河北省內(nèi)重點(diǎn)高校的校報進(jìn)行了有關(guān)調(diào)查,對高校校報傳播效果做了以下幾個方面的探討。 本文首先將對河北省高校校報傳播效果研究的背景、研究目的、研究方法和意義進(jìn)行梳理,構(gòu)成了第一部分。在第二部分對河北省高校校報受眾進(jìn)行抽樣調(diào)查,對報社成員進(jìn)行個人訪談,同時搜集河北省部分高校校報進(jìn)行內(nèi)容分析,依據(jù)統(tǒng)計(jì)結(jié)果分析河北省高校校報傳播效果現(xiàn)狀。 結(jié)合調(diào)查統(tǒng)計(jì)數(shù)據(jù)和筆者的文本分析,在本文的第三部分從傳播主體、傳播技巧、傳播對象和傳播環(huán)境四個方面分別闡述了影響高校校報發(fā)展的重要因素,據(jù)此在第四部分對高校校報地發(fā)展提出相應(yīng)的建議：首先從宏觀方面,要建立鮮明的組織文化,塑造高校校報的媒介形象；其次從微觀方面,改進(jìn)高校校報的具體措施,提高新聞報道質(zhì)量,拓展報道視角；深入人文關(guān)懷的報道理念,注重與受眾的互動；加強(qiáng)組織培訓(xùn),建立符合自身特點(diǎn)的管理機(jī)制；利用校園優(yōu)勢,加強(qiáng)與兄弟高校校報和社會媒體的交流。
[Abstract]:As a supplement of social media, college newspaper plays an increasingly important role in journalism in China. It is of great significance to strengthen the construction of university newspaper and build a strong propaganda system for guiding campus culture, building harmonious campus and accomplishing the mission of education. Therefore, the investigation and research on the communication effect of university newspaper has become an important subject. In view of the limited personal energy, it is impossible to carry out investigation and research in the whole country. Therefore, the paper selects the key university newspaper in Hebei province to carry on the related investigation, and makes the following several aspects to discuss the transmission effect of the university newspaper. The first part is about the background, purpose, research method and significance of the research on the communication effect of college newspaper in Hebei province. In the second part, the author conducts a sample survey on the audience of the university newspaper in Hebei Province, interviews with the newspaper members, and collects some university newspapers in Hebei Province for content analysis, and analyzes the current situation of the transmission effect of the college newspaper in Hebei Province according to the statistical results. Based on the statistical data and the author's text analysis, in the third part of this paper, the important factors that affect the development of college newspaper are discussed from four aspects: the main body of communication, the communication skills, the object of communication and the communication environment. In the fourth part, the author puts forward the corresponding suggestions on the development of the university newspaper: firstly, from the macro aspect, we should establish a distinct organizational culture and shape the media image of the university newspaper; Secondly, from the micro aspect, improve the concrete measures of the university newspaper, improve the quality of the news report, expand the perspective of the report, go deep into the humanistic concern of the report idea, pay attention to the interaction with the audience; To strengthen the organization and training, to establish the management mechanism according to its own characteristics, and to make use of the campus advantage to strengthen the communication with the fraternal university newspaper and social media.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G232

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