【摘要】：基于2011年至2016年上市公司年報數據,本文發(fā)現(xiàn)鳳凰傳媒的一些盈利數據很可觀,但在與同行業(yè)對比時處于中下游的位置;盈利的質量很高,在成本控制方面還有不足。這些影響了其盈利能力的進一步提升。鳳凰傳媒應從資本經營、資產經營和商品經營入手,增強其綜合盈利能力。
[Abstract]:Based on the annual report data of listed companies from 2011 to 2016, this paper finds that some profit data of Phoenix Media are considerable, but they are in the middle and downstream position when compared with the same industry; the quality of profit is very high, and the cost control is still insufficient. These have affected its profitability to further enhance. Phoenix Media should start with capital management, asset management and commodity operation to enhance its comprehensive profitability.
【作者單位】： 東北財經大學會計學院;
【分類號】：G239.2-F
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本文編號：2298963