【摘要】：隨著數(shù)字出版產(chǎn)業(yè)的飛速發(fā)展,傳統(tǒng)出版企業(yè)依托提供數(shù)字內(nèi)容服務(wù)來提高競(jìng)爭(zhēng)力不失為一計(jì)良策。然而,目前我國(guó)傳統(tǒng)出版企業(yè)的數(shù)字內(nèi)容服務(wù)盈利模式不清晰、盈利水平較低,鑒于過度依賴技術(shù)提供商和通信運(yùn)營(yíng)商,傳統(tǒng)出版行業(yè)逐漸喪失話語(yǔ)權(quán)。本文結(jié)合游戲產(chǎn)業(yè)中的探索實(shí)踐,針對(duì)傳統(tǒng)出版企業(yè)數(shù)字內(nèi)容服務(wù)困境的解決,介紹了一種基于DLC理論的數(shù)字內(nèi)容服務(wù)模式,以期為傳統(tǒng)出版企業(yè)的內(nèi)容運(yùn)營(yíng)提供借鑒和參考。
[Abstract]:With the rapid development of digital publishing industry, traditional publishing enterprises rely on digital content services to improve their competitiveness. However, at present, the profit model of digital content service of traditional publishing enterprises in China is not clear, and the profit level is low. In view of the over-reliance on technology providers and communication operators, the traditional publishing industry gradually loses its right to speak. Based on the exploration and practice in the game industry, this paper introduces a digital content service model based on DLC theory, aiming at solving the dilemma of digital content service in traditional publishing enterprises, in order to provide reference and reference for the content operation of traditional publishing enterprises.
【作者單位】： 國(guó)家新聞出版廣電總局出版融合發(fā)展(武漢)重點(diǎn)實(shí)驗(yàn)室武漢理工數(shù)字傳播工程有限公司;
【分類號(hào)】：G239.2-F
，

本文編號(hào)：2271226