“冷”“熱”結(jié)合是王道——以《讀者》和《讀者文摘》為例對比中美期刊的幽默欄目
發(fā)布時間:2018-08-01 08:15
【摘要】:通過對《讀者》和《讀者文摘》做文本分析發(fā)現(xiàn),中美期刊的幽默欄目呈現(xiàn)出冷媒介熱表達(dá)的特征,意在弱化讀者閱讀時的解碼障礙。《讀者》幽默欄目的特征是:段子年輕化,漫畫西方化,故事人性化;《讀者文摘》幽默欄目的特征是:段子政治化,政治娛樂化,娛樂生活化。最后,建構(gòu)了文化差異造成傳播失真的模式圖,并提出冷、熱媒介幽默的辯證關(guān)系。
[Abstract]:Through the text analysis of readers' Digest and Reader's Digest, it is found that the humorous columns of Chinese and American periodicals show the characteristics of cold medium hot expression, which is intended to weaken the decoding obstacles of readers. Comic books are westernized and the story is humanized, and the humor column is characterized by politicization, political entertainment, and life-to-life entertainment. Finally, the paper constructs the pattern diagram of communication distortion caused by cultural differences, and puts forward the dialectical relationship between cold and hot media humor.
【作者單位】: 武漢大學(xué)新聞與傳播學(xué)院;
【分類號】:G239.1
[Abstract]:Through the text analysis of readers' Digest and Reader's Digest, it is found that the humorous columns of Chinese and American periodicals show the characteristics of cold medium hot expression, which is intended to weaken the decoding obstacles of readers. Comic books are westernized and the story is humanized, and the humor column is characterized by politicization, political entertainment, and life-to-life entertainment. Finally, the paper constructs the pattern diagram of communication distortion caused by cultural differences, and puts forward the dialectical relationship between cold and hot media humor.
【作者單位】: 武漢大學(xué)新聞與傳播學(xué)院;
【分類號】:G239.1
【參考文獻(xiàn)】
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