發(fā)布時間：2018-07-27 11:48

【摘要】：2015年2月,創(chuàng)刊不到3年,一度被認為是媒體轉(zhuǎn)型標桿的《壹讀》雜志停刊并轉(zhuǎn)向新媒體,究其原因是對傳統(tǒng)新聞價值觀的認識模糊,從而導致其大刀闊斧進行的創(chuàng)新走入了類似殺偏鋒的誤區(qū),主要表現(xiàn)在內(nèi)容創(chuàng)新上一味追求專業(yè)精到而忽視時效性,并且缺乏信息量;過于追求員工隊伍年輕化,對信息標準和信息制作孰輕孰重的把握不當,導致其內(nèi)容和商業(yè)模式創(chuàng)新難以為繼,產(chǎn)品在內(nèi)容和表現(xiàn)方式之間的脫節(jié)和不連貫進而導致表現(xiàn)風格偏離創(chuàng)刊宗旨。壹讀傳媒的事例說明媒體創(chuàng)新也需堅持傳統(tǒng)新聞價值觀。
[Abstract]:In February 2015, less than three years after its launch, first Reading magazine, once seen as a benchmark for media transformation, stopped publishing and turned to new media because of a vague understanding of traditional journalistic values. As a result of its radical innovation into a similar mistake, mainly in the content innovation blindly pursuit of professional excellence and neglect of timeliness, and the lack of information, too much pursuit of young staff, The improper grasp of the information standard and information making makes it difficult to innovate its content and business model, and the disconnect and discontinuity between the content and the way of expression leads to the deviation of the style of expression from the purpose of founding publication. The example of first reading media shows that media innovation also needs to adhere to traditional news values.
【作者單位】： 西南民族大學管理學院;
【分類號】：G237.5

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