【摘要】：隨著新媒體時代的到來,手機、平板電腦等移動終端的普及與發(fā)展正改變著人們的日常生活習(xí)慣,同時,也改變著人們的閱讀習(xí)慣。其中,紙質(zhì)圖書中使用二維碼已成為傳統(tǒng)出版向數(shù)字出版新媒體延伸的一條重要通道,成為傳統(tǒng)出版與新媒體數(shù)字出版融合的重要手段之一。人民衛(wèi)生出版社有限公司在全國醫(yī)學(xué)專業(yè)出版領(lǐng)域首次嘗試將二維碼應(yīng)用在醫(yī)學(xué)專業(yè)圖書中,是國內(nèi)第一家將二維碼與醫(yī)學(xué)紙書進(jìn)行融合出版的企業(yè)。本文從二維碼的優(yōu)點、弊端和應(yīng)用手段等方面對醫(yī)學(xué)類紙書出版中圖書使用二維碼的問題進(jìn)行分析和解讀,希望對同行業(yè)在數(shù)字出版方面有所啟示。
[Abstract]:With the arrival of the new media era, the popularity and development of mobile terminals such as mobile phones and tablets are changing people's daily life habits, but also changing people's reading habits. Among them, the use of QR codes in paper books has become an important channel for the extension of traditional publishing to digital publishing, and has become one of the important means of merging traditional publishing and new media digital publishing. In the field of medical professional publishing, the people's Health Publishing House is the first company in China to use QR codes in medical professional books, which is the first enterprise in China to combine QR codes with medical paper books. This paper analyzes and interprets the problem of the use of QR codes in the publication of medical paper-books from the advantages, disadvantages and application means of QR codes, and hopes to enlighten the same industry in the field of digital publishing.
【作者單位】： 人民衛(wèi)生出版社有限公司;
【分類號】：G230.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 劉燕麗;;傳統(tǒng)出版業(yè)中二維碼技術(shù)的多維思考[J];編輯之友;2013年04期

2 羅雪英;;圖書出版業(yè)二維碼應(yīng)用策略探討[J];南華大學(xué)學(xué)報(社會科學(xué)版);2013年01期

3 黃敬茹;;新媒體環(huán)境下傳統(tǒng)紙媒二維碼應(yīng)用芻議[J];新聞世界;2014年07期

【共引文獻(xiàn)】

相關(guān)期刊論文 前5條

1 范福軍;李s，

本文編號：2147768