融媒體背景下期刊的轉型及發(fā)展策略
發(fā)布時間：2018-07-26 11:45
【摘要】：在當代社會媒體傳播渠道多元化,媒體相互融合發(fā)展的大趨勢下,如何全方位地與新媒體融合,如何成功地轉型為數(shù)字化期刊,這些都是期刊轉型與發(fā)展的重點和難點,要從根本上解決這些問題,需要由上而下地對期刊從業(yè)人員進行互聯(lián)網思維的培養(yǎng)。但毫無疑問,期刊的立足之本是其價值和亮點,而渠道和形式是取決并服務于它們的。期刊只有找到自己獨特的價值定位,才能在融媒體大背景下成功制勝。
[Abstract]:Under the trend of the diversification of social media communication channels and the development of media integration, how to integrate with new media in all directions and how to transform successfully into digital periodicals are the key points and difficulties in the transformation and development of periodicals. In order to solve these problems fundamentally, it is necessary to train journal practitioners' Internet thinking from top to bottom. But there is no doubt that the journal is based on its value and bright spot, and the channels and forms depend on and serve them. Only when periodicals find their own unique value orientation, can they succeed in the background of media integration.
【作者單位】： 廣州體育學院學報;
【基金】：廣東省體育局2016-2017年科研項目(編號為GDSS2016056)
【分類號】：G237.5
本文編號：2145903
[Abstract]:Under the trend of the diversification of social media communication channels and the development of media integration, how to integrate with new media in all directions and how to transform successfully into digital periodicals are the key points and difficulties in the transformation and development of periodicals. In order to solve these problems fundamentally, it is necessary to train journal practitioners' Internet thinking from top to bottom. But there is no doubt that the journal is based on its value and bright spot, and the channels and forms depend on and serve them. Only when periodicals find their own unique value orientation, can they succeed in the background of media integration.
【作者單位】： 廣州體育學院學報;
【基金】：廣東省體育局2016-2017年科研項目(編號為GDSS2016056)
【分類號】：G237.5
【相似文獻】
相關期刊論文 前1條
1 李禹;;期刊編輯必須樹立互聯(lián)網思維模式[J];中國報業(yè);2014年06期
，本文編號：2145903
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