本文關(guān)鍵詞：四川新華書(shū)店集團(tuán)實(shí)施連鎖經(jīng)營(yíng)模式的研究，由筆耕文化傳播整理發(fā)布。

    The strong point of this thesis is put chain operation experience in publication business, thus proposed some useful steps and suggestions on actualization the chain operation model on Sichuan Xinhua Bookstore Group.

    本論文的創(chuàng)新在于把商業(yè)企業(yè)連鎖經(jīng)營(yíng)模式的先進(jìn)操作經(jīng)驗(yàn)應(yīng)用于出版物發(fā)行企業(yè)的實(shí)踐中，，為四川新華書(shū)店集團(tuán)以及其基層書(shū)店下一步在實(shí)施連鎖經(jīng)營(yíng)模式的過(guò)程中提出了一部分操作性較強(qiáng)的連餓經(jīng)營(yíng)實(shí)施步驟和建議。

短句來(lái)源

    Research on Sichuan Xinhua Bookstore Chain Operation Model

    四川新華書(shū)店集團(tuán)實(shí)施連鎖經(jīng)營(yíng)模式的研究

短句來(lái)源

    Section II is based on the investigation on Sichuan publishing market and Sichuan Xinhua Bookstore Group, analyzes the publication market's inner side and outside competition environment for chain operation model through the PEST analysis and competition analysis.

    第二部分則通過(guò)對(duì)四川出版物發(fā)行市場(chǎng)和四川新華書(shū)店集團(tuán)的調(diào)查，借助PEST對(duì)其實(shí)施連鎖經(jīng)營(yíng)模式的內(nèi)外部各種競(jìng)爭(zhēng)環(huán)境作了簡(jiǎn)明的分析；

短句來(lái)源

    Section IV is measures and steps in the aspect of chain operation's organization planning, including Sales and Marketing Administration, Organization Building, HR management. The final part is some key point in the implement of chain operation model.

    第四部分是從連鎖經(jīng)營(yíng)模式的市場(chǎng)營(yíng)銷運(yùn)作管理、組織設(shè)計(jì)和人力資源管理三個(gè)方面對(duì)集團(tuán)在實(shí)施連鎖經(jīng)營(yíng)模式時(shí)應(yīng)該具有的措施和步驟提出了自己的實(shí)務(wù)性建議:最后在結(jié)論部分對(duì)四川新華書(shū)店集團(tuán)在實(shí)施連鎖經(jīng)營(yíng)模式的過(guò)程中應(yīng)該注意的一些問(wèn)題提出了自己的看法。

短句來(lái)源

    Section I is mainly introduce the basic theory of Chain Operation, including the development, feature and function.

    第一部分首先介紹了連鎖經(jīng)營(yíng)模式的基本理論；

短句來(lái)源

  本文關(guān)鍵詞：四川新華書(shū)店集團(tuán)實(shí)施連鎖經(jīng)營(yíng)模式的研究，由筆耕文化傳播整理發(fā)布。