本文選題：時尚雜志 + 解構(gòu)設(shè)計手法��； 參考：《東華大學(xué)》2010年碩士論文

【摘要】：當(dāng)代時尚雜志的最大風(fēng)格特征之一,在于其內(nèi)在構(gòu)成元素的解構(gòu)性。解構(gòu)的產(chǎn)生,實質(zhì)上是對理性主義設(shè)計理念和結(jié)構(gòu)主義設(shè)計風(fēng)格的一種反叛。然而正是這種獨樹一幟的風(fēng)格類型,契合了時尚雜志其先天具備的創(chuàng)意需求。 作為一種現(xiàn)代都市重要的文化現(xiàn)象,時尚雜志已經(jīng)引起了一些學(xué)者的關(guān)注。時尚雜志中的佼佼者《VOGUE》雜志,作為一種視覺文化產(chǎn)物,獲得了國際時尚雜志知名傳媒品牌地位。國內(nèi)研究的時尚類雜志中,對于《VOGUE》的研究尚處于相對空白的情況。 另一方面,在雜志媒介的視覺傳播過程中,視覺形象作為傳播中信息的重要載體,是雜志的靈魂和核心。解構(gòu)主義理念和設(shè)計手法是當(dāng)代平面設(shè)計的主流理念和主要手法之一。目前對時尚類雜志的研究課題中,從解構(gòu)主義設(shè)計視角來詮釋時尚雜志的視覺形象呈現(xiàn),鮮有前例。 本文旨在通過對《VOGUE》雜志的實例分析,解析出解構(gòu)主義設(shè)計理念在時尚雜志中的不同表現(xiàn),考察其中蘊含的設(shè)計風(fēng)格和美學(xué)特征,并對當(dāng)代中國時尚雜志的設(shè)計藝術(shù)作出創(chuàng)新性探索。 本文首先介紹了解構(gòu)主義哲學(xué)基礎(chǔ)及其對時尚雜志設(shè)計的影響。在此基礎(chǔ)上運用實例分析、比較研究等方法,對解構(gòu)主義時尚雜志設(shè)計及其元素(文字、圖形與圖片、材料、印刷技術(shù)、形式與意蘊等方面)進行了分析和歸納,最后在對解構(gòu)主義時尚雜志設(shè)計經(jīng)驗總結(jié)的基礎(chǔ)上,提出促進我國時尚雜志設(shè)計發(fā)展的創(chuàng)新性建議。 時尚雜志設(shè)計藝術(shù)的進步,源于觀念的更新。時尚雜志設(shè)計中的解構(gòu)設(shè)計手法,強調(diào)時尚雜志的五感和時尚雜志設(shè)計的物質(zhì)性、時間性和空間性,反對簡單化、模式化。在造型設(shè)計的構(gòu)圖中,吸收其他藝術(shù)和自然科學(xué)的概念,如夸張、片斷、折射、裂變、變形等；用非傳統(tǒng)的方法運用傳統(tǒng),刻意制造出各種矛盾,如：斷裂、錯位、扭曲、矛盾共處等,把傳統(tǒng)的構(gòu)件組合在新的情景中,讓人產(chǎn)生復(fù)雜的聯(lián)想,目的是創(chuàng)造出新意義。 筆者認(rèn)為,解構(gòu)主義設(shè)計理念及其設(shè)計手法,符合新世紀(jì)的潮流趨勢。解構(gòu)設(shè)計傳承了時尚雜志原有的藝術(shù)美感,符合大眾的審美經(jīng)驗,另一方面,解構(gòu)設(shè)計理念也給時尚雜志設(shè)計師提供了廣闊的發(fā)揮空間,讓雜志設(shè)計師在滿足雜志經(jīng)濟性和實效性的同時,又創(chuàng)造了新的設(shè)計形式和設(shè)計作品。這兩方面的優(yōu)勢,都使得解構(gòu)設(shè)計手法在時尚雜志設(shè)計中日益成為主流手段之一。因此,筆者相信本文所要論述的解構(gòu)設(shè)計手法正是解決時尚雜志設(shè)計市場僵局的最有效的手法之一,只有解構(gòu)主義才能打破現(xiàn)在雜志設(shè)計市場上多以明星照片做“拿來主義”操作而造成的時尚雜志千篇一律形象所造成的僵局。
[Abstract]:One of the greatest stylistic features of contemporary fashion magazines lies in the deconstruction of their internal constituent elements. The emergence of deconstruction is essentially a rebellion against rationalist design ideas and structuralist design styles. However, it is this unique style type that fits fashion magazines' innate creative needs. As an important cultural phenomenon in modern cities, fashion magazines have attracted the attention of some scholars. As a visual cultural product, VOGUE magazine, one of the leading fashion magazines, has gained the status of international fashion magazine famous media brand. In domestic fashion magazines, the study of VOGUE is still relatively blank. On the other hand, in the visual communication process of magazine media, visual image, as an important carrier of information, is the soul and core of magazine. Deconstruction is one of the main ideas and methods of contemporary graphic design. At present, in the research of fashion magazines, there are few precedents to interpret the visual images of fashion magazines from the perspective of deconstruction design. The purpose of this paper is to analyze the different manifestations of deconstruction design concept in fashion magazines by analyzing the examples of VOGUE magazine, and to investigate the design style and aesthetic characteristics contained therein. And to contemporary Chinese fashion magazine design art to make innovative exploration. This paper first introduces the philosophical basis of deconstruction and its influence on fashion magazine design. On the basis of this, the design of deconstruction fashion magazine and its elements (text, graphics and pictures, materials, printing technology, form and implication, etc.) are analyzed and summarized by using the methods of case analysis and comparative study. Finally, on the basis of summing up the experience of deconstruction fashion magazine design, the author puts forward some innovative suggestions to promote the development of Chinese fashion magazine design. The development of fashion magazine design art originates from the renewal of ideas. The deconstruction design technique in fashion magazine design emphasizes the five senses of fashion magazine and the materiality, time and space of fashion magazine design, and opposes simplification and pattern. In the composition of modeling design, other concepts of art and natural science, such as exaggeration, fragment, refraction, fission, deformation, etc. In order to create a new meaning, the traditional components are combined in the new situation to create complex associations. The author thinks that the deconstruction design idea and its design method accord with the trend of the new century. Deconstruction design inherits the original aesthetic sense of fashion magazine and conforms to the aesthetic experience of the public. On the other hand, deconstruction design concept also provides wide scope for fashion magazine designers. So that magazine designers to meet the economic and effectiveness of the magazine, but also create a new design form and design works. These two advantages make deconstruction design in fashion magazine design increasingly become one of the mainstream means. Therefore, the author believes that the deconstruction design technique discussed in this paper is one of the most effective ways to solve the deadlock of fashion magazine design market. Only deconstruction can break the deadlock caused by the stereotyped image of fashion magazines in the magazine design market.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G237.5

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