網(wǎng)絡(luò)口碑在科技期刊評價(jià)中的應(yīng)用研究
本文選題:科技期刊 + 評價(jià)指標(biāo) ; 參考:《安徽大學(xué)》2011年碩士論文
【摘要】:科技期刊作為科技信息傳播的重要載體,起著轉(zhuǎn)化科研成果和傳播科技信息的橋梁與紐帶作用。面對如此眾多的科技期刊資源,如何選擇適合我國科技發(fā)展水平和科研人員需求的高質(zhì)量科技期刊,成為科研與學(xué)術(shù)界面臨的問題?萍计诳W(wǎng)絡(luò)口碑評價(jià)可以幫助不同學(xué)術(shù)水平的投稿者選擇合適的投稿期刊,提高投稿的成功率,降低信息不對稱給投稿者帶來的時(shí)間成本消耗;期刊社可以通過網(wǎng)絡(luò)口碑指標(biāo)的評價(jià)結(jié)果,加強(qiáng)與作者、讀者溝通,改善服務(wù)質(zhì)量,使作者對期刊的口碑評價(jià)有所改善。因此,科技期刊進(jìn)行評價(jià)具有重要的意義。然而,現(xiàn)行的各種科技期刊評價(jià)指標(biāo)“多且亂”,各評價(jià)機(jī)構(gòu)的評價(jià)結(jié)果缺少層次性和針對性,不能滿足不同學(xué)術(shù)水平的學(xué)者、研究人員的需求,且科研群體和科研成果得不到公正的評價(jià)?萍计诳u價(jià)研究應(yīng)從“小眾化”評價(jià)向“大眾化”評價(jià)轉(zhuǎn)變,本文針對這一問題,嘗試提出采用模糊綜合評價(jià)方法對科技期刊的網(wǎng)絡(luò)口碑進(jìn)行評價(jià)。 首先,本文總結(jié)科技期刊的發(fā)展概況,包括科技期刊的概念與歷史,以及科技期刊評價(jià)的產(chǎn)生和發(fā)展,分析了科技期刊在科技事業(yè)發(fā)展中的重要作用及其存在的不足,并介紹了網(wǎng)絡(luò)口碑的相關(guān)研究成果。接下來,簡要介紹了國內(nèi)外科技期刊評價(jià)工具,通過系統(tǒng)分析科技期刊評價(jià)指標(biāo)體系常用的幾種評價(jià)指標(biāo),指出了各指標(biāo)存在的局限性。本文提出科技期刊網(wǎng)絡(luò)口碑評價(jià)指標(biāo),初步建立了科技期刊網(wǎng)絡(luò)口碑的評價(jià)指標(biāo)體系。利用詞頻統(tǒng)計(jì)方法判斷各指標(biāo)相對重要性,運(yùn)用層次分析法確定各指標(biāo)的權(quán)重。最后,采用期刊點(diǎn)評網(wǎng)作為測試集,采集指標(biāo)數(shù)量,構(gòu)建基于模糊綜合評價(jià)方法的科技期刊網(wǎng)絡(luò)口碑評價(jià)模型,在此基礎(chǔ)上,檢驗(yàn)?zāi):C合評價(jià)方法在科技期刊網(wǎng)絡(luò)口碑評價(jià)的可行性與有效性,從而為完善科技期刊評價(jià)體系提出建議。
[Abstract]:As an important carrier of scientific and technological information dissemination, sci-tech periodicals act as a bridge and link to transform scientific research achievements and spread scientific and technological information. In the face of so many scientific and technological periodical resources, how to choose a high quality scientific and technological periodical which is suitable for the development level of science and technology and the demand of scientific research personnel in our country has become a problem faced by scientific research and academic circles. Network word-of-mouth evaluation of sci-tech journals can help contributors of different academic levels to select suitable contributors, improve the success rate of contributions, and reduce the cost of time brought to contributors by information asymmetry. Through the evaluation result of the network word-of-mouth index, the periodical agency can strengthen the communication with the author and the reader, improve the service quality, and improve the author's word-of-mouth evaluation of the journal. Therefore, the evaluation of sci-tech periodicals is of great significance. However, the current evaluation indexes of various sci-tech periodicals are "numerous and chaotic", and the evaluation results of each evaluation institution lack of hierarchy and pertinence, which can not meet the needs of scholars and researchers of different academic levels. And scientific research groups and scientific research results are not fair evaluation. The evaluation research of sci-tech periodicals should change from "minority" evaluation to "popularization" evaluation. In view of this problem, this paper attempts to use fuzzy comprehensive evaluation method to evaluate the network word-of-mouth of sci-tech periodicals. First of all, this paper summarizes the development of sci-tech periodicals, including the concept and history of sci-tech periodicals, as well as the emergence and development of sci-tech periodicals evaluation, and analyzes the important role of sci-tech periodicals in the development of science and technology and their shortcomings. And introduced the network word-of-mouth related research results. Then, this paper briefly introduces the evaluation tools of sci-tech periodicals at home and abroad, and points out the limitations of each index by systematically analyzing several commonly used evaluation indexes in the evaluation index system of sci-tech periodicals. This paper puts forward the evaluation index of network word-of-mouth of sci-tech periodicals, and establishes the evaluation index system of network word-of-mouth of sci-tech periodicals. The relative importance of each index is judged by the statistical method of word frequency and the weight of each index is determined by analytic hierarchy process (AHP). Finally, the evaluation model of network word-of-mouth of sci-tech periodicals based on fuzzy comprehensive evaluation method is constructed by using periodical evaluation network as test set and collecting index quantity. This paper examines the feasibility and validity of fuzzy comprehensive evaluation method in the evaluation of network word-of-mouth of sci-tech periodicals, and puts forward some suggestions for perfecting the evaluation system of sci-tech periodicals.
【學(xué)位授予單位】:安徽大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2011
【分類號】:G237.5
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