本文選題：講故事　切入點(diǎn)：圖畫書　出處：《中國出版》2017年06期 　論文類型：期刊論文

【摘要】：目前,圖畫書的閱讀推廣活動(dòng)在全社會(huì)廣泛開展。從營銷的視角去看待圖畫書的閱讀推廣并參與其中,對(duì)出版社編輯來說具有現(xiàn)實(shí)意義。本文借用德國思想家瓦爾特·本雅明的"講故事"理論,結(jié)合傳播學(xué)和社會(huì)文化理論、現(xiàn)實(shí)案例,從圖畫書的美學(xué)特點(diǎn)、閱讀推廣的受眾定位、推廣方式等方面展開探析,認(rèn)為圖畫書的閱讀推廣,就是要"講故事"。
[Abstract]:At present, the reading and promotion activities of picture books are widely carried out in the whole society. From the perspective of marketing, we should look at the reading and promotion of picture books and participate in them. This paper uses German thinker Walter Benjamin's "storytelling" theory, combined with the theory of communication and social culture, from the aesthetic characteristics of picture books. Based on the analysis of audience orientation and popularizing methods, the author thinks that the reading and promotion of picture books should be "storytelling".
【作者單位】： 少年兒童出版社;
【分類號(hào)】：G237.9
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本文編號(hào)：1612511