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中國進口澳大利亞葡萄酒的發(fā)展、現(xiàn)狀與走勢研究

發(fā)布時間:2024-04-06 18:27
  隨著我國經(jīng)濟發(fā)展和社會進步,民眾對葡萄酒的消費需求也水漲船高,近年來從對華葡萄酒出口貿(mào)易中獲益最多的是澳大利亞。澳大利亞葡萄酒對華出口額(不含港澳臺)自2015年的4.4億美元飛速增至2019年的8.1億美元,增長了85%。澳大利亞在2019年超越法國,一躍成為中國最大的葡萄酒進口來源國。然而好景不長,風頭正盛的澳大利亞葡萄酒對華出口在步入2020年后卻遭遇頗多波折,在新冠肺炎疫情蔓延全球、中澳政治外交關系不斷惡化、中方發(fā)起反傾銷和反補貼調(diào)查等因素的共同影響下,澳大利亞葡萄酒對華出口正在遭遇有史以來最嚴重的挑戰(zhàn)。作為2020年以來經(jīng)常出現(xiàn)在中澳媒體新聞報道中的熱點事件,中澳葡萄酒貿(mào)易糾紛逐漸進入中國大眾特別是學者專家的視野,因此,對中澳葡萄酒貿(mào)易的針對性研究在今天具有了獨特的學術價值和現(xiàn)實意義。已經(jīng)有相關領域的專家學者從不同的角度和切入點發(fā)表觀點,但現(xiàn)有的文獻資料仍存在諸多不足。首先,變化頻仍的中澳經(jīng)貿(mào)、政治關系蘊含巨大的不確定性,現(xiàn)有研究的數(shù)據(jù)和事例稍顯過時,其參考性略有下降;其次,2020年8月中國商務部宣布對澳大利亞的葡萄酒相繼發(fā)起反傾銷和反補貼調(diào)查,2021年3月,中方最終裁定...

【文章頁數(shù)】:81 頁

【學位級別】:碩士

【文章目錄】:
Acknowledgements
Abstract
摘要
Chapter One Introduction
    1.1 Background
    1.2 Literature Review
    1.3 Objectives and Implications of the Study
    1.4 Methodology and Related Theories
Chapter Two Development of China-Australia Wine Trade
    2.1 Features of China-Australia Wine Trade
    2.2 Factors That Fuel China’s Import of Australian Wine
        2.2.1 China’s Huge Wine Consumption Demand
        2.2.2 Significant Cost Advantages of Australian Wine Exports to China
        2.2.3 Australian Government’s Supportive Policies and Subsidies for Its Wine Industry
        2.2.4 Active and Adequate Marketing Activities of Australian Wine Industry
    2.3 Factors That Harm China’s Import of Australian Wine
        2.3.1 The Spread of COVID-19 Pandemic
        2.3.2 The Plunge of China-Australia Political and Diplomatic Relations
        2.3.3 China’s Anti-dumping and Countervailing Investigations on Australian Wine
        2.3.4 Preliminary Rulings of China’s Investigations on Australian Wine
Chapter Three Analysis and Prospect of Future China-Australia Wine Trade
    3.1 The Results of Anti-dumping Investigation:A Decisive Factor
    3.2 Different Substitutabilities between the Two Countries
    3.3 Chile and France:Major Beneficiaries
    3.4 South Australia:The Hardest Hit State
    3.5 Treasury Wine Estates(TWE):from a Winner to a Loser
    3.6 Mending Political and Diplomatic Relations:An Important Step to Be Taken
Chapter Four Feasible Solutions for China and Australia
    4.1 SWOT Analysis on China
        4.1.1 Strengths of China
        4.1.2 Weakness of China
        4.1.3 Opportunities for China
        4.1.4 Threat for China
    4.2 Feasible Solutions for China
    4.3 SWOT Analysis on Australia
        4.3.1 Strengths of Australia
        4.3.2 Weakness of Australia
        4.3.3 Opportunity for Australia
        4.3.4 Threats for Australia
    4.4 Feasible Solutions for Australia
Chapter Five Conclusion
    5.1 Major Findings of the Research
    5.2 Limitation
Bibliography



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