近年來,隨著中國“互聯(lián)網(wǎng)+”和“中國制造2025”戰(zhàn)略目標(biāo)的提出,發(fā)展智能制造將作為中國長期堅(jiān)持的戰(zhàn)略任務(wù),宏觀環(huán)境和新科技的發(fā)展也為智能制造業(yè)提供了發(fā)展機(jī)遇。伴隨著經(jīng)濟(jì)發(fā)展、科技進(jìn)步及供給側(cè)改革的深入,市場(chǎng)上新的商業(yè)模式層出不窮,淘寶平臺(tái)模式達(dá)到高點(diǎn)后發(fā)展受到瓶頸,共享經(jīng)濟(jì)一時(shí)受人追捧,隨后逐漸被人遺忘,樂視網(wǎng)的生態(tài)鏈模式在上市后也很快遭遇財(cái)務(wù)危機(jī),在市場(chǎng)競(jìng)爭(zhēng)環(huán)境下商業(yè)模式體現(xiàn)了企業(yè)通過什么途徑或方式來賺錢,好的商業(yè)模式應(yīng)該通過盈利能力來驗(yàn)證。自2010年成立以來,小米集團(tuán)積極進(jìn)行商業(yè)模式創(chuàng)新,通過互聯(lián)網(wǎng)方式造手機(jī),開展技術(shù)創(chuàng)新、營銷創(chuàng)新、并進(jìn)行創(chuàng)新創(chuàng)業(yè)探索,在國內(nèi)外打造了小米品牌;2018年小米集團(tuán)在上市過程中其盈利模式備受市場(chǎng)關(guān)注。小米集團(tuán)和樂視網(wǎng)曾經(jīng)是生態(tài)鏈模式的競(jìng)爭(zhēng)對(duì)手,小米集團(tuán)在上市過程中就其估值,互聯(lián)網(wǎng)變現(xiàn)能力、持續(xù)盈利能力等也遭到質(zhì)疑,特別是證監(jiān)會(huì)的84問至今沒有得到回答,人們討論的焦點(diǎn)問題歸結(jié)于小米集團(tuán)的商業(yè)模式及其盈利能力。本文在綜合運(yùn)用亞歷山大.奧斯特瓦德商業(yè)模式畫布基礎(chǔ)上采用財(cái)務(wù)分析方法,對(duì)生態(tài)鏈企業(yè)小米集團(tuán)的商業(yè)模式進(jìn)行了模塊化的剖析。本文首先針對(duì)盈利模式展開... 

【文章來源】：廣東外語外貿(mào)大學(xué)廣東省

【文章頁數(shù)】：97 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter 1 Introduction
    1.1 Research Background
    1.2 Meaning of the Research
    1.3 Research Subject
    1.4 Research Methods
    1.5 Research Structure
Chapter 2 Literature Review and Theoretical Basis
    2.1 Literature Review
        2.1.1 Research on Business model and profit model
        2.1.2 Research on Ecological chain
        2.1.3 Financial Analysis
    2.2 Analysis Tools
Chapter 3 Case Description
    3.1 Company Background
    3.2 Focus issues
Chapter 4 Case Analysis
    4.1 Profit model analysis
        4.1.1 Key Activities
        4.1.2 Revenue Streams
        4.1.3 Cost Structure
        4.1.4 Key Resources
        4.1.5 Key Partners
        4.1.6 International market
        4.1.7 New retail
    4.2 Business model summary
        4.2.1 Business model canvas
        4.2.2 Adrian J.Slywotzky profit model
    4.3 Financial Analysis
        4.3.1 Debt-paying ability Analysis
        4.3.2 Operating Capability Analysis
        4.3.3 Profitability Analysis
        4.3.4 Growth analysis
        4.3.5 Financial Analysis Conclusion
Chapter 5 Analysis of advantages and disadvantages based on business model
    5.1 Business environment analysis
    5.2 Evaluation of Building Block
        5.2.1 Revenue Streams
        5.2.2 Cost Structure
        5.2.3 Profit model outlook
        5.2.4 Strategic Pathway
    5.3 Suggestions for Profit Model improvement
Chapter 6 Conclusion and Future Research
REFERENCE



本文編號(hào)：3363416