貴州紅星發(fā)展股份有限公司跨國經營戰(zhàn)略研究
發(fā)布時間：2019-01-08 12:55
【摘要】：本文系統(tǒng)分析和研究貴州紅星發(fā)展股份有限公司(下稱“貴州紅星公司”)的跨國經營戰(zhàn)略,是貴州紅星公司實施國際化經營和全球戰(zhàn)略的必由之路,對轉變和創(chuàng)新貴州紅星公司的現有跨國經營模式具有重要的指導價值,對于保障貴州紅星公司的可持續(xù)發(fā)展也具有非常重要的意義。本文綜合運用了企業(yè)戰(zhàn)略管理中的環(huán)境分析理論、SWOT戰(zhàn)略分析模型、戰(zhàn)略實施等理論,以及企業(yè)跨國經營中的國際化漸進理論、國際化階段理論、市場進入戰(zhàn)略、跨國經營方式等相關理論。首先,對貴州紅星公司跨國經營的現狀進行了全面綜合的分析,指出了貴州紅星公司目前跨國經營中存在的各種問題。在此基礎上,采用SWOT分析方法,全面分析了貴州紅星公司外部環(huán)境的機遇和威脅,以及內部自身的優(yōu)勢和劣勢。然后,系統(tǒng)探討了貴州紅星公司跨國經營的指導思想和基本思路、戰(zhàn)略目標和戰(zhàn)略重點,采用比較分析的方法,對貴州紅星公司的可行性跨國經營模式進行了分析和研究,得出了貴州紅星公司當前應該優(yōu)先采取以創(chuàng)建式進入模式為主,以戰(zhàn)略聯(lián)盟進入模式為輔,然后逐步采取并購式進入模式的新型跨國經營戰(zhàn)略模式的結論。最后,通過戰(zhàn)略實施對制定的新型跨國經營戰(zhàn)略給予保障。
[Abstract]:This paper systematically analyzes and studies the transnational management strategy of Guizhou Red Star Development Co., Ltd (hereinafter referred to as Guizhou Red Star Company), which is the only way for Guizhou Red Star Company to carry out international and global strategy. It has important guiding value for transforming and innovating the existing transnational management mode of Guizhou Red Star Company, and is also of great significance for ensuring the sustainable development of Guizhou Red Star Company. This paper synthetically applies the environmental analysis theory, the SWOT strategic analysis model, the strategy implementation theory in the enterprise strategic management, as well as the internationalization gradual theory, the internationalization stage theory, the market entry strategy, etc. Related theories such as transnational operation mode. First of all, the present situation of Guizhou Hongxing Company's transnational operation is comprehensively analyzed, and various problems existing in Guizhou Hongxing Company's transnational operation are pointed out. On this basis, using SWOT analysis method, the paper analyzes the opportunity and threat of Guizhou Hongxing Company's external environment, as well as its own advantages and disadvantages. Then, the paper systematically discusses the guiding ideology and basic ideas, strategic objectives and strategic emphases of Guizhou Hongxing Company's transnational operation, and analyzes and studies the feasible transnational management mode of Guizhou Hongxing Company by means of comparative analysis. It comes to the conclusion that Guizhou Hongxing Company should give priority to establishing entry mode, supplemented by strategic alliance entry mode, and then gradually adopt the new transnational strategic mode of M & A entry mode. Finally, through the implementation of the strategy to develop a new type of transnational business strategy to provide protection.
【學位授予單位】：貴州大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.7;F272
本文編號：2404628
[Abstract]:This paper systematically analyzes and studies the transnational management strategy of Guizhou Red Star Development Co., Ltd (hereinafter referred to as Guizhou Red Star Company), which is the only way for Guizhou Red Star Company to carry out international and global strategy. It has important guiding value for transforming and innovating the existing transnational management mode of Guizhou Red Star Company, and is also of great significance for ensuring the sustainable development of Guizhou Red Star Company. This paper synthetically applies the environmental analysis theory, the SWOT strategic analysis model, the strategy implementation theory in the enterprise strategic management, as well as the internationalization gradual theory, the internationalization stage theory, the market entry strategy, etc. Related theories such as transnational operation mode. First of all, the present situation of Guizhou Hongxing Company's transnational operation is comprehensively analyzed, and various problems existing in Guizhou Hongxing Company's transnational operation are pointed out. On this basis, using SWOT analysis method, the paper analyzes the opportunity and threat of Guizhou Hongxing Company's external environment, as well as its own advantages and disadvantages. Then, the paper systematically discusses the guiding ideology and basic ideas, strategic objectives and strategic emphases of Guizhou Hongxing Company's transnational operation, and analyzes and studies the feasible transnational management mode of Guizhou Hongxing Company by means of comparative analysis. It comes to the conclusion that Guizhou Hongxing Company should give priority to establishing entry mode, supplemented by strategic alliance entry mode, and then gradually adopt the new transnational strategic mode of M & A entry mode. Finally, through the implementation of the strategy to develop a new type of transnational business strategy to provide protection.
【學位授予單位】：貴州大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.7;F272
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