【摘要】：本文系統(tǒng)分析和研究貴州紅星發(fā)展股份有限公司(下稱“貴州紅星公司”)的跨國經(jīng)營戰(zhàn)略,是貴州紅星公司實(shí)施國際化經(jīng)營和全球戰(zhàn)略的必由之路,對轉(zhuǎn)變和創(chuàng)新貴州紅星公司的現(xiàn)有跨國經(jīng)營模式具有重要的指導(dǎo)價(jià)值,對于保障貴州紅星公司的可持續(xù)發(fā)展也具有非常重要的意義。本文綜合運(yùn)用了企業(yè)戰(zhàn)略管理中的環(huán)境分析理論、SWOT戰(zhàn)略分析模型、戰(zhàn)略實(shí)施等理論,以及企業(yè)跨國經(jīng)營中的國際化漸進(jìn)理論、國際化階段理論、市場進(jìn)入戰(zhàn)略、跨國經(jīng)營方式等相關(guān)理論。首先,對貴州紅星公司跨國經(jīng)營的現(xiàn)狀進(jìn)行了全面綜合的分析,指出了貴州紅星公司目前跨國經(jīng)營中存在的各種問題。在此基礎(chǔ)上,采用SWOT分析方法,全面分析了貴州紅星公司外部環(huán)境的機(jī)遇和威脅,以及內(nèi)部自身的優(yōu)勢和劣勢。然后,系統(tǒng)探討了貴州紅星公司跨國經(jīng)營的指導(dǎo)思想和基本思路、戰(zhàn)略目標(biāo)和戰(zhàn)略重點(diǎn),采用比較分析的方法,對貴州紅星公司的可行性跨國經(jīng)營模式進(jìn)行了分析和研究,得出了貴州紅星公司當(dāng)前應(yīng)該優(yōu)先采取以創(chuàng)建式進(jìn)入模式為主,以戰(zhàn)略聯(lián)盟進(jìn)入模式為輔,然后逐步采取并購式進(jìn)入模式的新型跨國經(jīng)營戰(zhàn)略模式的結(jié)論。最后,通過戰(zhàn)略實(shí)施對制定的新型跨國經(jīng)營戰(zhàn)略給予保障。
[Abstract]:This paper systematically analyzes and studies the transnational management strategy of Guizhou Red Star Development Co., Ltd (hereinafter referred to as Guizhou Red Star Company), which is the only way for Guizhou Red Star Company to carry out international and global strategy. It has important guiding value for transforming and innovating the existing transnational management mode of Guizhou Red Star Company, and is also of great significance for ensuring the sustainable development of Guizhou Red Star Company. This paper synthetically applies the environmental analysis theory, the SWOT strategic analysis model, the strategy implementation theory in the enterprise strategic management, as well as the internationalization gradual theory, the internationalization stage theory, the market entry strategy, etc. Related theories such as transnational operation mode. First of all, the present situation of Guizhou Hongxing Company's transnational operation is comprehensively analyzed, and various problems existing in Guizhou Hongxing Company's transnational operation are pointed out. On this basis, using SWOT analysis method, the paper analyzes the opportunity and threat of Guizhou Hongxing Company's external environment, as well as its own advantages and disadvantages. Then, the paper systematically discusses the guiding ideology and basic ideas, strategic objectives and strategic emphases of Guizhou Hongxing Company's transnational operation, and analyzes and studies the feasible transnational management mode of Guizhou Hongxing Company by means of comparative analysis. It comes to the conclusion that Guizhou Hongxing Company should give priority to establishing entry mode, supplemented by strategic alliance entry mode, and then gradually adopt the new transnational strategic mode of M & A entry mode. Finally, through the implementation of the strategy to develop a new type of transnational business strategy to provide protection.
【學(xué)位授予單位】：貴州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.7;F272

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本文編號：2404628