【摘要】：“中國元素”來源于中華文化,是對(duì)我國幾千年文化沉淀中精華的提煉,“中國元素”通過各種或抽象或具體的方式來體現(xiàn)中國文化。服裝品牌的發(fā)展是以經(jīng)濟(jì)的發(fā)展為支柱的,伴隨著中國經(jīng)濟(jì)、文化、政治實(shí)力的增強(qiáng),我國的服裝品牌得到了極大的發(fā)展。在新世紀(jì)“中國元素”廣受追捧,借助這一時(shí)尚風(fēng)把服裝設(shè)計(jì)與其結(jié)合,形成“中國元素”的服裝品牌,不僅展現(xiàn)了中華文化的無限魅力,也推動(dòng)了跨文化傳播在世界的影響力。筆者通過查閱眾多的相關(guān)文獻(xiàn),并結(jié)合所學(xué)的多種理論,比如跨文化傳播學(xué)、符號(hào)學(xué)等,分析研究融入“中國元素”的服裝品牌的跨文化特點(diǎn),首先介紹“中國元素”相關(guān)概念和理論,進(jìn)而研究其服裝品牌跨文化傳播的實(shí)現(xiàn)方式,并研究文化差異在傳播過程中的阻礙性,分析傳播過程中所存有的各種問題,并由此提出相應(yīng)的對(duì)策。具體從內(nèi)容上看,全文共分為六個(gè)部分。緒論部分主要是梳理了與本課題有關(guān)的國內(nèi)外研究現(xiàn)狀,找到相關(guān)的理論支持。第二章主要解讀和界定了“中國元素”以及跨文化傳播等相關(guān)理論概念。在第三章中,探討了“中國元素”服裝品牌的影響因素。第四章,主要分析總結(jié)如何實(shí)現(xiàn)“中國元素”服裝品牌的跨文化傳播及其在這個(gè)過程中所存有的各種問題。第五章則是根據(jù)第四章提出的問題提出了可行性建議。在結(jié)語部分,筆者對(duì)本課題做了粗略的總結(jié)。
[Abstract]:"Chinese elements", derived from Chinese culture, is an extraction of the essence of Chinese culture for thousands of years. "Chinese elements" embody Chinese culture in various abstract or concrete ways. The development of clothing brand is based on the development of economy. With the strengthening of Chinese economy, culture and political strength, the clothing brand of our country has been greatly developed. In the new century, "Chinese element" is widely sought after. With the help of this fashion style, clothing design is combined with it to form a clothing brand of "Chinese element", which not only shows the infinite charm of Chinese culture, It also promotes the influence of cross-cultural communication in the world. By referring to many relevant documents and combining with various theories, such as cross-cultural communication, semiotics, etc, the author analyzes and studies the cross-cultural characteristics of clothing brands integrated with "Chinese elements". First of all, it introduces the concept and theory of "Chinese elements", and then studies the ways to achieve cross-cultural communication of clothing brands, studies the obstacles of cultural differences in the process of communication, and analyzes the various problems existing in the process of communication. The corresponding countermeasures are put forward. From the content, the full text is divided into six parts. The introduction part mainly combs the domestic and foreign research status related to this topic, finds the related theory support. The second chapter mainly interprets and defines the relevant theoretical concepts of Chinese elements and cross-cultural communication. In the third chapter, the influence factors of Chinese element clothing brand are discussed. The fourth chapter mainly analyzes and summarizes how to realize the cross-cultural communication of "Chinese element" clothing brand and the various problems existing in the process. The fifth chapter is according to the fourth chapter put forward the question put forward the feasibility suggestion. In the conclusion part, the author makes a rough summary of this subject.
【學(xué)位授予單位】：武漢紡織大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F274;F426.86

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本文編號(hào)：2394056